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I'm the boss, you're the boss, but who's going to graze the cow?!

2026-08-31 12:55:19Pikëpamje SHKRUAR NGA YLLI MANJANI
I'm the boss, you're the boss, but who's going to graze the cow?!
Star Manjani

Political platforms christened as "Besa" or "Pasqyra" are, without a doubt, the newest form of political marketing that Edi Rama has chosen for communicating with the public. You may or may not agree with their content, but one thing is indisputable, they represent the political vision of the moment of the man who governs the country.

Let's be clear, there is nothing illegal or unusual here. Whoever governs has not only the right, but also the obligation to reveal their vision, to propose ideas, to open debates and to seek support for them.

At this point, Edi Rama is completely legitimate.

The problem starts one step later.

When ministers, MPs and every political subordinate line up behind the prime minister to produce his echo, the picture becomes ugly. People who are paid to govern, to solve problems and to be accountable, appear every day as commentators on their boss's vision. They do not communicate what they have done, let alone what they have not done, but communicate what Edi Rama has thought. They appear just as bossy as their boss.

The presence of boss ministers and deputies in public life has increased alarmingly with writings and statuses that do not convey any personal opinion, if they have any. They are texts without identity, without character, without responsibility. Political parrots who repeat the same formulas, the same metaphors and the same tone. Instead of strengthening their boss's message with executive solutions, they dilute it. They take the paint off a political construction that he himself tries to carefully build.

Speaking of which, a few days ago I read a pathetic article by a minister who spoke critically about the services that citizens do not receive, without saying a single word about himself for failing to provide that service. Let alone the language of compassion for citizens, which he used like a fourth-grade essay… Bahhh!!

If Edi Rama seriously believes that "Besa" or "Pasqyra" can be useful communication instruments, then he should give a very simple instruction to his ministers: become executives, not analysts. Much less public critics of the sectors they lead.

The minister is not a philosopher of the administration. He is not paid to make public diagnoses on the state's problems, but to solve them. The deputy is not an echo of the prime minister's voice, but a representative of the citizens.
Report hourly on what you have done, what you have solved, where you have failed and what you will do tomorrow. This is executive policy. The rest is propaganda.

Propaganda, when done by subordinates, turns into servility.

Oh God, how pathetic the language of communication has become in these conditions! It is no longer political communication, it is a competition to see who can best copy Rama's style. A language of clichés, slogans and moralizing, so artificial that they provoke public fatigue and even disgust. The irony is that many of these writings seem as if their authors themselves do not believe them.

If Rama is seriously considering making another law on the "Mirror", it would be more useful to first look at the mirror of his cabinet and associates. There he would find the first problem of public communication, where subordinates behave like leaders on Facebook and like spectators in the government.

Let him stop the theoretical communications, the brainwashing speeches, and the grotesque imitations of the leader. They don't convince anyone, they only disgust.

Ultimately, let everyone communicate as they wish. But one thing is clear: servility does not produce authority, it produces contempt. Today, paradoxically, not the opposition, but Edi Rama's own subordinates are making government communication more annoying and tedious than ever.


Në përputhje me standarded JTI

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