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"Profit, but let others breathe" - Rama advises suppliers: If you earn a lot, you will create jobs for yourself if you burden citizens

2026-09-18 15:13:26Biznes SHKRUAR NGA REDAKSIA VOX

"Profit, but let others breathe" - Rama advises suppliers: If you earn

Prime Minister Edi Rama, Delina Ibrahimaj, Minister of Economy and Innovation, and Petrit Malaj, Minister of Finance, met with representatives of major supermarkets and suppliers in the country, to soon launch "Price Mirror", a new digital platform for price transparency.

"We want to understand the margins that are created in the price formation chain, from the moment of production to the final consumer, or from import to the final consumer. First of all, we want to understand the margins where we can intervene with our fiscal policies, to ease the burden on the consumer at least a little."

On the other hand, we want to understand which sectors form the chain and whether the margins are abusive. By analyzing the margins, we ourselves have more in-depth and clear information..,” said Minister Malaj.

Meanwhile, for Prime Minister Edi Rama, "the experiences that have been analyzed show that supermarkets have found a common language with certain governments."

"Only one actor present here responded, the others disappeared. I believe you are aware that you are earning more than is considered good practice in a community like ours, which is neither China nor America, and where this aggressive capitalism has begun to become worrying."

Let's commit together, not in principle, but in concrete terms! You form the network of your points of sale, to participate in a first pilot phase and start the transmission of data.

Submit a list of products that match the categories of this phase, with bar code, with measurement units. Thus, the products are comparable. Display a complete list of all stores and addresses. The platform should receive the real final price for the consumer, with VAT, and clearly distinguish the normal price.

To define a standard for how quickly prices change and to determine whether the platform should also indicate when the product will be out of stock. For the citizen, the time has come for it to be very simple, to look, compare and choose. Not to be in the dark and face what the road brings and not have a competitive overview.

"I would ask you to agree on these things, no one is saying that we will set prices or that you will not make profits, but the time has come for us to look each other in the eye," declared Prime Minister Rama.

"Profit, but let others breathe," he told suppliers, warning them that if they "burden the citizens, they will create jobs for themselves."


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