Why is Jared Kushner and Steve Witkoff's diplomacy not working and why is Marco Rubio staying away from them?

2026-09-11 15:21:45Kosova&Bota SHKRUAR NGA ENVER ROBELLI

Why is Jared Kushner and Steve Witkoff's diplomacy not working and why is

The Financial Times is a newspaper of the capitalist world, no one can accuse it of leftism. On the contrary: this British daily with global importance defends Western values.

An analysis by commentator Edward Luce shows why Jared Kushner and Steve Witkoff's diplomatic engagement is failing? Because, according to Luce, Kushner and Witkoff are trying to resolve geopolitical conflicts through the logic of business and real estate.

While Secretary of State Marco Rubio has avoided these efforts because he understands their impotence, Kushner and Witkoff use the promise of financial gains as their main tool of pressure. Rubio is also the national security adviser to the US president, so since the time of Henry Kissinger no American politician has held these two positions. However, Rubio is staying away from Kushner and Witkoff's diplomacy.

Their business-diplomatic approach has failed in Ukraine, where they ignored Vladimir Putin’s territorial ambitions and Ukraine’s existential need for protection. The same mistakes and lack of expertise contributed to the failure of the nuclear talks with Iran, as well as Kushner’s irresponsible proposals to relocate the population of Gaza in order to rebuild it for commercial projects by the sea.

In the final section, the Financial Times article focuses specifically on Albania, where the consequences of this diplomacy are quite visible. Kushner is planning a controversial project to build up to 10,000 luxury villas in an ecologically protected area on the Albanian coast. This agreement has brought the country to the brink of a political revolution, where many protesters have adopted the flamingo – the endangered bird that lives in that coastal region – as the main symbol of resistance.

Prime Minister Edi Rama is under immense pressure from these popular protests. “Albania is not for sale,” say the Albanian protesters, who are usually pro-American. If Trump’s envoys would listen, other parts of the world are trying to tell them the same thing, the Financial Times newspaper highlights. The Trump envoys’ desire to turn public lands into private property is facing a fierce civic backlash.


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