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Rossmann & Lala opens its 30th store in Albania – on September 4, a new address in front of the Parliament

2026-09-04 14:12:00Biznes SHKRUAR NGA REDAKSIA VOX

Rossmann & Lala opens its 30th store in Albania – on September 4, a

2026 is marking a new chapter for Rossmann & Lala. A year of significant changes, investments and development, which on September 4 marks another special moment: the opening of the 30th store in Albania, in one of the most central areas of Tirana, opposite the Parliament.

The 30-store milestone comes at a particularly dynamic time for the company. From a new pricing policy, to network expansion and planned openings in Albania and Kosovo, Rossmann & Lala is entering a new phase, with a clear objective: more value, more choice and closer customer proximity.

Rossmann & Lala opens its 30th store in Albania – on September 4, a

2026, a year of change for Rossmann & Lala

This year is not only characterized by the opening of new outlets.

One of the most important changes has been the review of prices across a wide range of products, bringing new and more favorable prices to customers, without changing the quality standard.

This step marks an important approach in how Rossmann & Lala wants to position itself in the market: the quality that customers know, now with an even more favorable price-performance ratio.

In a period when families are more careful with their daily expenses, the company has chosen to respond to this need not only through promotions, but by working towards more competitive prices in its categories.

The goal is for the customer to feel the difference not only during a promotional campaign, but also in ordinary everyday purchases.

More products at more favorable prices, without compromising on quality – this is one of the changes that Rossmann & Lala is defining in 2026.

A network entering a new phase of development

This year's changes go hand in hand with investments in network expansion.

The 30th store in Albania is an important milestone, but not the end of this journey. Other openings are planned throughout the year, both in Albania and Kosovo, bringing the brand closer to an even larger number of customers.

It is a phase that demonstrates not only the company's growth, but also its ambition to evolve the way it responds to market expectations and customer needs.

Rossmann & Lala opens its 30th store in Albania – on September 4, a

Why Rossmann & Lala?

In a market with many alternatives, difference is built continuously.

Rossmann & Lala has created a distinctive drugstore concept over the years, bringing together in a single destination a wide range of products for personal care, cosmetics, babies and children, home and other daily needs.

The selection of products and brands, the German quality standard, the variety and the quality-price ratio have been part of the company's identity. In 2026, this combination is being added with greater force to the accessibility of the price.

Because for Rossmann & Lala, development is not just measured by the number of stores. It is also measured by what the customer finds inside them and the value they receive from each purchase.

30 stores in Albania – and the journey continues

The opening in front of the Parliament brings Rossmann & Lala to 30 stores in Albania, a figure that sums up years of investment, development, and a relationship built step by step with the Albanian market.

The 30th store comes as a symbol of a particularly dynamic year for the company and at the same time as a signal of what is expected to come next.

Rossmann & Lala aims to continue this journey by fundamentally maintaining what customers expect from the brand: German standards, wide selection, and increasingly favorable prices.

Rossmann & Lala opens its 30th store in Albania – on September 4, a

Doors open on September 4th – with 20% off for three days

To celebrate the 30th store, Rossmann & Lala has prepared a special grand opening offer.

On September 4, 5 and 6, all products in the new store across from Parliament will be 20% off.

Rossmann & Lala opens its 30th store in Albania – on September 4, a

Three days to discover the newest Rossmann & Lala address and take advantage of special offers on the entire product range.

???? Rossmann & Lala – in front of Parliament, Tirana
      Opening – September 4th September
      4th, 5th and 6th – 20% discount on all products

2026 is proving that for Rossmann & Lala, growth doesn't just mean more stores. It means a company that evolves with customer needs, with a clear commitment to bringing more value and making quality more accessible to all.

 

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