" Change starts from your hands ", this is the slogan of the coalition " We win together ", for the local elections on May 14 . But former LSI deputy and well-known journalist Luan Rama has a criticism for him.
In a short comment on Facebook , Rama writes that the slogan should be as simple and direct as possible. But in this case there is an inaccuracy, since the change starts from the mind, not from the hands.
"The problem does not lie with the hands, but with the mind," writes Rama, among other things.
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A note on the opposition slogan:
FROM THE HANDS OR FROM THE MIND ?
Those who deal with the organization and management of an election campaign know how important the slogans chosen and used by a candidate or an entity competing in the elections are for the campaign and its effectiveness.
Because the slogan must express in a very concentrated way, as simply and directly as possible, the essence of the idea or the message that must be conveyed to the citizens.
And for this very reason, i.e. for the way the opposition has chosen to convey the essence of its message, but also because throughout my long political engagement I have had to deal with slogans, posters and everything else that has to do with communication. public or with the "propaganda" of the campaign, I was impressed and caught my attention by one of the slogans of the opposition, in my opinion wrongly conceived.
" Change starts from your hands ".
With this slogan, the opposition invites its supporters to the key rally of the campaign.
Change is not a matter of hands.
Dear friend, if you want to seduce, entice, invite and convince the citizens to follow you, trust you and vote for you, you must first be clear to yourself that the change it starts from the mind and not from the hands.
The problem is not in the hands, but in the mind!