A new method to convince Albanians who intend to emigrate to Great Britain that illegal crossings in the English Channel are dangerous and that they will face deportation, is being used by the Home Office.
According to the new advertising campaign that has started in Britain, bilingual posters in Albanian and English will aim to prevent crossings on the channel.
On one of the posters is written the message that people will "face detention and removal" from Britain.
The Home Office has not yet clarified how much the advertising is expected to cost, but announced that it will start in Albania next week and will make clear the dangers that can be encountered by migrants in rafts.
"We are determined to stop the dinghies and the campaign launching in Albania this week is just one component of the Home Office's work to help dispel the myths about illegal travel to the UK, explain the realities and combat the lies of smugglers who profit from this dirty trade", said the Minister of Immigration, Robert Jenrick.
Labor while commenting on the new campaign said that it is a form of government to beg for the trust of immigrants in the hope that they will become aware.
Meanwhile, the activists called the form of advertising senseless since the number of crossings in "La Manche" remains high despite similar measures implemented last year.
Tim Naor Hilton, chief executive of Refugee Action, said: "This is another senseless campaign which shows that ministers refuse to recognize that a small minority of refugees in the world have very strong reasons to come to the UK".
Ads in Albanian on Facebook and Instagram were launched last August in an attempt to get Albanians to give up switching to the English channel, but the numbers of asylum seekers showed that the measure was not effective.
In 2022, Albanians became the most common nationality applying for asylum in the UK with 13,714 applications, 9,487 of whom had arrived by raft