Hybrid or electric car? Automakers in the midst of industry transition

2023-12-10 12:19:34Biznes SHKRUAR NGA REDAKSIA VOX

Hybrid or electric car? Automakers in the midst of industry transition

While sales of all-electric vehicles are growing more slowly than expected, major automakers are increasingly meeting their customers 'in the middle'. More and more companies are reviewing the viability of hybrid cars and trucks to appease consumer demand and avoid costly penalties associated with federal fuel economy and emissions standards.

The change strategies run counter to the industry-wide EV messaging of recent years. Many auto companies have begun investing billions of dollars in all-electric vehicles, and the Biden administration has made a push to get more electric vehicles on US roads as soon as possible. But hybrid vehicles, those with traditional internal combustion engines combined with EV battery technologies, could help the auto industry reduce fuel consumption and emissions in the short term, making it easier for consumers to electrify vehicles.

Sales of traditional hybrid electric vehicles, or HEVs, such as the Toyota Prius, are set to overtake all-electric vehicles in 2023. HEVs accounted for 8.3% of US auto sales, about 1.2 million vehicles sold, as of November of this year. This percentage has increased by 2.8 percentage points compared to total sales last year. EVs accounted for 6.9% of sales in December, or approximately 976,560 units, up 1.7 percentage points compared to total sales last year. Sales of plug-in hybrid electric vehicles, or PHEVs, accounted for just 1% of U.S. sales through November.

Hybrids can also cost less and alleviate many of the concerns commonly associated with EVs, such as range anxiety and a lack of charging infrastructure. The average hybrid this year cost $42,381. That's below the roughly $59,400 average for an EV; $60,700 for a PHEV; and $44,800 for a traditional vehicle.

Morgan Stanley earlier this month said Toyota Motor, Honda Motor and Hyundai Motor, including Kia, account for 9 out of 10 hybrid sales in the US. Representatives of these automakers said they are actively trying to increase production and sales of hybrid vehicles in the US and other companies. The resurgence of hybrids is particularly important to Toyota. The world's largest automaker is considered the pioneer of traditional hybrids, with the Prius.

The company ironically became a target of environmental groups last year for its strategy of moving forward with a mix of hybrids, PHEVs and EVs, which critics saw as a lack of commitment to an all-electric future. Toyota's argument then, and still, is that it is meeting consumer needs and planning for a more gradual global adoption that will naturally include some markets moving to EVs faster than others. The company further says that it takes into account the entire environmental impact of EV production compared to


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