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European manufacturers risk surrendering to competition from China by 2030

2026-11-10 23:49:00Biznes SHKRUAR NGA REDAKSIA VOX

European manufacturers risk surrendering to competition from China by 2030

European manufacturers may give up trying to compete with Chinese companies by 2030 if current market trends continue.

The warning comes from Jens Eskelund, president of the European Union Chamber of Commerce in China, who raises concerns about the future of European industry and the risk of massive job losses.

According to him, European companies are facing increasing difficulties in competing with Chinese manufacturers, especially in the automotive, chemicals and renewable energy technologies sectors.

Eskelund believes that Europe may be forced to change its economic strategy, allowing domestic companies to become part of Chinese supply chains, instead of treating Chinese manufacturers only as rivals.

He describes this change as the shift from the “Made in China for China” model to a new philosophy: “In China, for the world”, where European companies can produce in collaboration with Chinese partners and benefit from their global distribution networks.

According to a Goldman Sachs report, to which Eskelund refers, Chinese exports could reduce the European Union's Gross Domestic Product by 0.5% by the end of the decade, while the impact for Germany could reach up to 0.9%.

Chinese competition is being felt particularly in the German automotive industry.

Manufacturers such as BYD, Geely and SAIC Motor are strengthening their presence in the European market, while traditional companies face declining sales and profits in China.

One of the latest examples is BMW, which reported a 22% drop in sales in the Chinese market during the first nine months of 2026, while again warning about profits and plans to cut 8,000 jobs.

Eskelund emphasizes that this situation should not be considered unexpected, as China's strategy to reduce dependence on imports and strengthen domestic production has been pursued for years.

Beijing's latest five-year plan for the period 2026–2030 foresees investment and development in areas such as artificial intelligence, robotics, green technology, biomanufacturing, quantum computers, and 6G communications.

According to him, the risk for Europe is not only related to the loss of industrial competitiveness, but also to the social consequences that the weakening of domestic production could bring. These include mass unemployment, the shrinking tax base, increased social spending and the weakening of communities dependent on industry.

In this context, the head of the EU Chamber of Commerce in China calls on European institutions to engage in dialogue with Beijing, to create conditions where trade cooperation brings benefits to both sides.

He argues that for some European companies, involvement in Chinese supply chains could be a way to maintain competitiveness in global markets, even as direct rivalry with Chinese manufacturers becomes increasingly difficult.


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