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What is a podcast and politicians' (failed) attempt to say they are listening

2023-04-03 12:01:39Politikë SHKRUAR NGA REDAKSIA VOX

What is a podcast and politicians' (failed) attempt to say they are

Podcasts are a very popular format today, they are a tool to gain followers on social networks, to expand the marketing strategy and to always be in the eyes of the audience.

Podcasts are a series of recorded audio content that are broadcast over the Internet. These can be recorded in various formats, such as interviews or conversations on a specific topic.

The word podcast is a combination of the words Pod (Personal on demand) and broadcast.

Television is still one of the most powerful communication platforms, but in recent decades phenomena such as social networks and recently podcasts have gained more ground. Obama himself was among the first politicians to join the podcast fad.  

These informal, on-demand telephone dialogues or monologues have been flourishing among American politicians for some time. Bill Clinton and his podcast "Why am I telling you this?", Michelle Obama with "The Michelle Obama podcast" and Hillary Clinton with "You and me both" are some examples.

Nowadays, making a podcast has become fashionable, in the USA, for example, most of the congressmen have it, and as often happens, this tendency of the United States has also come to Europe and Albania.

Prime Minister Edi Rama announced the launch of his podcast "Flasim" two days ago.

It's a trend that won't stop, think some communication specialists.

According to a study by the University of Oxford, 62% of listeners are aged 18-24, precisely an age segment that usually does not closely follow political current affairs.

What often happens in these formats is that you see how the roles are reversed and politicians become journalists. An element that communication specialists such as Gulliem Suau admit puts the accuracy of information at risk: "When a politician holds this role, he does so without following journalistic criteria." There are others like Oriol Llop who see them with positive eyes: "They do not impose on anyone. It is more a conversation of different opinions that enable the listener, in his own way, to be enriched and have a clearer opinion" .

According to an analysis by The New York Times, podcasts satisfy followers' seemingly insatiable thirst for political analysis from "willing political stars" who have their own interests. And looking at it through the eyes of politicians, the goal is clear: They can bypass traditional media and broadcast their ideas straight to the ears of voters.

And what is priceless for them is that there are no real journalists around to ask those "annoying" questions. In TV interviews or press conferences, journalists challenge the politician's narrative, and even on social media one can respond, while the podcast is a hermetically sealed platform that makes everyone look fair and good.

According to the New York Times, political figures with podcasts worth listening to are those who have left office. These are people who have inside information about how a government works, but who are now able to take off the mask, to speak out. They are also more motivated to produce something genuinely interesting rather than something that simply favors them politically.

For example, Hillary Clinton's campaign podcast, "With Her," became more compelling and popular after her election loss.

If politicians really want to excel at podcasting, maybe they should quit their day jobs.   

These shows are an attempt to say they are listening to us, but that doesn't mean we have to listen to them. /VoxNews


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