Online dating apps can radically change the way people meet their partners.
Instead of endless photos, profiles, and swipes, artificial intelligence can take over analyzing personality and deciding who's worth dating.
One of the platforms that is experimenting with this model is Overtone, the app created by Justin McLeod, the founder of Hinge.
McLeod stepped down from running Hinge late last year to focus on the new project, with the idea that the problem with modern dating apps isn't a lack of choice, but the exact opposite: people have too many choices.
Instead of the user spending hours looking at photos and profiles, Overtone relies primarily on voice and conversation with artificial intelligence. The system learns the user's personality, values, and communication style and then suggests only people with whom it thinks there is a real match.
“No profiles. No photos. No swipes,” is how AI expert Drew Glover describes the concept. Instead of an endless list of candidates, the user talks to the AI and the system tries to figure out who might be the most suitable partner.
From photographs to personality
The concept comes at a time when dating app fatigue is becoming increasingly apparent. Users are faced with hundreds or thousands of profiles, while the choice is often made in a matter of seconds, based primarily on physical appearance.
Apps have experimented with removing photos before. In 2013, OkCupid removed profile photos for a few hours as part of an initiative called “Blind Love Day.” The experiment was unsuccessful, but data collected afterward showed that physical appearance had less of an impact on matchmaking than previously thought.
Veronica Alcanda, founder of a professional matchmaking service in Madrid, finds the idea interesting, as it shifts the focus from appearance to personality, values, emotional intelligence, communication style and life goals.
However, she warns that physical attraction cannot be completely ignored. According to her, the problem is not to eliminate physical appearance, but to change the order of things: first get to know the person and then assess physical attraction.
AI as the new "matchmaker"
This is where AI can change the way dating apps work.
Instead of the algorithm showing you dozens of people and asking you to “like” or “dislike,” it can take over some of the decision-making.
For experts, this represents a significant change. Until now, artificial intelligence has been used to recommend music, movies, products or news. Now it is trying to recommend people.
"Algorithms find similarities, while professionals find compatibility," Alcanda argues, emphasizing that a human relationship is much more complex than the data an algorithm can analyze.
Even Arthur Aron, the psychologist who led the famous 36-question study to create intimacy between two people, thinks that photos can complicate the process. According to him, the way a platform is built also affects the way people interact: a photo-based app may favor superficial interactions, while communication through words may encourage more personal openness.
However, the question remains whether people will truly be willing to trust an algorithm with one of the most personal decisions of their lives.
Overtone already has a waiting list. And if the model works, the future of dating apps may no longer be about choosing between hundreds of faces on a screen, but about talking to AI and letting it choose for you/ El Pais