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The use of the Internet increases in 2023. What did Albanians use it for the most?

2023-12-12 15:04:23Biznes SHKRUAR NGA REDAKSIA VOX

The use of the Internet increases in 2023. What did Albanians use it for the

We are already becoming more familiar with technology, such as using the Internet, using smart devices or online shopping.

Based on the results of the Information Technology (ICT) Use Survey in 2023, from the 16-74 age group, 83.1% of the population use the Internet, of which 96.2% use it several times a day .

99.8% of individuals have used smartphones to access the Internet. Meanwhile, 28.2% of the population use the Internet via a laptop, 27.4% via a computer/desktop and 19.1% via a tablet.

98.7% make calls / video calls (via Skype, Viber, WhatsApp) and this indicator has increased by 0.2 percentage points, compared to 2022.

Obline purchases increase

Use of e-shopping (online shopping). "Online" purchases refer to ordering goods or services over the Internet, purchasing them over the Internet (e-shopping) for personal purposes through any type of device (desktop, mobile or handheld, including mobile phone or smart phone).

"Online" purchases were made by 38.5% of the population of the age group 16-74 years old "in the last 12 months", from the moment of conducting the interview, an indicator which marked an increase of about 3.8 percentage points , compared to 2022. Among "online" purchases, the products/services that occupy the largest weight are clothes/shoes/accessories with 88.8%, followed by home delivery services from restaurants, fast food and catering services with 40, 3%.

Technological and computer skills are improved

In 2023, all technological or computer skills have shown an increase, where the highest increase was recorded for the skills related to: "use of programs for sharing files" and "use of the Word program" respectively by 4.1 and about 3.3 percentage points.

ICT use by age group

The use of the Internet in the "last three months" from the moment of conducting the interview among young people aged 16-24 is 99.1%. individuals in the age group of 65-74 years, who have declared that they have never used the Internet, account for 32.3%, an indicator which has decreased by 4.6 percentage points compared to 2022.

The use of the Internet "several times during the day" recorded the highest percentages in the age group of 25-34 years, followed by 16-24 years.

The use of the Internet in 2023 for both men and women marks the highest values ​​for the category "during the last 3 months" from the moment of conducting the interview, marking an increase of 0.5 percentage points, compared to 2022. During the year 2023, 84.6% of men and 81.7% of women in the 16-74 age group are internet users "during the last 3 months".

The frequency of Internet use by gender shows that the use of the Internet "several times during the day" is dominated by men with 50.3%, while its use "every day" is dominated by women with 53.3%.

Regarding purchases via the Internet, by gender, during 2023 women made more purchases for: "personal care products (cosmetics/beauty)", "household products" as well as "medicines/supplements/vitamins". Meanwhile, men have shown more preferences in purchases for: "electronic devices for the home" and "computer/tablet/mobile phones, etc."

Families with Internet access

The percentage of Albanian families that have access to the Internet is 96.7%, compared to 96.5% a year ago. 90.4% or 660,136 families have access to the Internet with a fixed broadband network (optical or cable network, ADSL, etc.), an indicator which has increased by about 0.1 percentage points. The percentage of families with access to the Internet through a "mobile broadband" connection (3G/4G, tablet, etc.) is 99.3%, compared to 99.2% in 2022.

ICT use by individuals aged 16–74 years

Individuals aged 16-74 who have used the Internet in the "last three months" from the time of the interview, represent 83.1% of the population under study. Indicator which has registered an increase of about 0.5 percentage points, compared to 2022. Among them, frequent Internet users represent 96.2% of individuals (who use the Internet several times during the day), followed by those who use every day/almost every day with 3.6% and 0.1% who use the Internet at least once a week. On the other hand, the activities carried out via the Internet in the "last three months" from the moment of the interview which have registered the highest increases are: accessing health data online (e-albania health section) (18.3 percentage points), internet banking (e-banking) (5.0 percentage points) as well as to communicate with written messages (WhatsApp etc.) (2.8 percentage points).

The use of e-government is increasing

In 2023 all categories for electronic contacts via the Internet with public authorities and some public services, such as websites related to citizens' obligations (e.g. tax declaration, relocation notification), rights (e.g. social benefits ), official documents (eg ID card, birth certificate), public educational services (eg public library, school or university registration information, public health services) have increased. The highest increase was recorded for the category "downloading or printing official forms" with 2.8 percentage points, compared to 2022, followed by the category "receiving information from websites or applications" which has increased by about 1.9 percentage points.


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