It all starts with a click that lasts no more than a few seconds, a comment, a message or a photo meant as a joke, a few laughs, while someone's future changes forever. Cyberbullying is one of the silent challenges that the spread of technology and social networks has brought. Ridicule, exclusion, harassment, are some of the terms that may sound distant to a part of society, but are the daily life of many young people who navigate social media and online platforms.
According to a new study by the Department of Journalism and Communication at the University of Tirana, approximately 1 in 5 young Albanians has been affected by what is quickly becoming the social scourge of the decade. In partnership with One Albania, the Department of Journalism and Communication presented the findings of a national study focused on cyberbullying in Albania. The survey, among the first of its kind in the country, brought into focus an issue that has been quietly growing in the digital ‘scuttlebutts’.
The findings were presented on Tuesday at an event that brought together voices from academia, government and the private sector. The research, which includes data from over 850 participants, explores many of the ways in which cyberbullying manifests itself across age groups, platforms and social contexts.

Prof. Dr. Mark Marku, dean of the Faculty of History and Philology and one of the people who conducted the study, underlined the importance of these findings.
"We have collected 860 questionnaires from ten cities in the country and the data clearly reflects that cyberbullying remains a worrying social problem with a significant impact on certain segments of society. This study not only reflects in figures the reality that the younger generation is facing, but also helps clarify the forms that cyberbullying appears in different age groups. These are not just statistics. They are stories. They are signals that we need to pay attention to what is happening beneath the surface of digital life ," said the dean of the Faculty of History and Philology, Marku.
For One Albania, supporting this study clearly reflects the company's vision: responsibility does not stop at providing connectivity, it goes beyond the network. As one of the leading technology providers in the country, One Albania remains committed to promoting a safe digital space.
"We see our role not only as a mobile and internet service provider, but as active participants in the community. We supported this study because we want to be part of a broader discussion that society needs to undertake. One Albania will be part of the reflection, but also of the solution," said the director of corporate affairs at One Albania, Jonilda Filipi.

One Albania’s commitment to online security goes beyond awareness campaigns. Social responsibility is fully integrated into One Albania’s services, offering alternatives like One Safe, a platform designed to make web browsing safer. One Safe protects all devices connected to the One network from dangerous websites, malware, and inappropriate content. With One Safe, users across Albania can benefit from:
• Safety from online risks;
• Protection for every device connected to the One network;
• Parental control for children's internet use by filtering content based on age-appropriate categories.
Online safety goes beyond browsing. Cyberbullying, the silent social scourge of the decade, is one of the challenges that technology has brought, but together, we can build a more responsible digital future.