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Voxpress:

2026-10-27 14:23:07Biznes SHKRUAR NGA REDAKSIA VOX

Rossmann & Lala continues its price review initiative, this time in cosmetics products. From October 1, products in this category will come with new, more economical prices, while the German quality and standard remain unchanged.

Following changes undertaken earlier this year in other categories, Rossmann & Lala continues this process with another important step. This time, the focus is on cosmetics, a category that occupies an important place in consumers' daily routines.

Starting from October 1, cosmetic products in Rossmann & Lala stores will be offered at new, more economical prices, while maintaining the quality and standard that characterize the brand.

The price changes, but not what lies at the heart of Rossmann & Lala: quality, brand selection, and German standards.

Why cosmetics?

Cosmetics have long since transcended the concept of beauty. For many consumers, they are part of their daily routine and personal care.

Precisely for this reason, the opportunity to choose quality products at more economical prices takes on special importance.

In this category, the consumer is looking for a balance between quality, reliability and price. With this change, Rossmann & Lala aims to make cosmetic products more accessible to the consumer, while maintaining the same German quality and standard.

Same brands. Same quality. Same German standard.

This is the principle that remains at the heart of the initiative.

A permanent change.

The new prices are not part of a limited-time promotional campaign. They represent a permanent price change, following a process that Rossmann & Lala has previously undertaken in other categories.

From October 1, consumers will be able to see the change directly in stores. The products involved will be distinguished by a “NEW PRICE” label, making them easier to identify on the shelf.

For Rossmann & Lala, this is another step towards a clear objective: to make cosmetic products more economical, without changing the quality standard that consumers know and trust.

From October 1st, new prices on cosmetic products.

Rossmann & Lala – new, more economical prices. The same German standard.

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