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Why has Qatar spent millions of dollars to be seen favorably in Israel?

2026-09-22 20:52:52Kosova&Bota SHKRUAR NGA REDAKSIA VOX
Why has Qatar spent millions of dollars to be seen favorably in Israel?
Qatar

For years, Qatar has maintained an unusual relationship with Gaza, harboring Hamas leaders and funding aid to the Palestinian enclave.

The funds, approved by Israeli governments, were intended to support the civilian population and maintain a communication channel with Gaza. However, after October 7, 2023, Doha's connection with Hamas became one of the most contentious points in Israel.

In this climate, according to an investigation by The New Yorker, Qatar launched an effort to change the way it was perceived in Israel, presenting itself not as a supporter of Hamas, but as an indispensable mediator for negotiations and the release of hostages.

At the center of this scheme is Yisrael Einhorn, a political consultant who has worked on several Likud campaigns and founder of the company Perception.

According to the investigation, the company had contractual relations with Qatar since the 2022 World Cup period, with payments of around $45,000 per month. After the October 7 attack, the cooperation allegedly took on another dimension: the strategic improvement of the emirate's image in Israel.

Another important name is American lobbyist Jay Footlik, former Middle East adviser to John Kerry. According to the investigation, his company, Third Circle, received about half a million dollars a year from Qatar.

Also mentioned in this network are Jonathan Urich, a close advisor to Benjamin Netanyahu, and Eli Feldstein, who allegedly helped convey to the media the message that Qatar was the most reliable mediator for negotiations with Hamas.

The strategy also had another objective: weakening Egypt's role in the negotiations. Instead of presenting Qatar simply as a country that had contacts with Hamas, the message aimed to transform it into an indispensable actor in resolving the crisis.

In this way, previous ties with Hamas were interpreted as a diplomatic advantage, not a problem. The investigation also raises questions about how these messages reached the Israeli media.

The New Yorker cites cases where journalists and public figures were allegedly involved in broadcasting pro-Qatari narratives.

One of the cases mentioned concerns Haaretz journalist Alon Pinkas, for whom the investigation raises allegations of payments from people connected to Qatar's lobbying network and the publication of several articles that favored Doha's role.

This story is related to what has become known in Israel as Qatargate, the investigation that has also affected Prime Minister Netanyahu's inner circle. The case has raised questions about the boundary between political advice, foreign interests and the functioning of the state apparatus.

In parallel, other reports have alleged that sensitive information on Egypt may have been passed through Netanyahu's advisers to Qatar, claims that the accused have denied.

Qatar has categorically rejected The New Yorker's allegations, calling the documents and claims as forged and part of a disinformation campaign.

The Qatari government insists that aid to Gaza was intended for civilians and passed through mechanisms coordinated with Israel and international partners.

However, the very existence of such a complicated relationship demonstrates the paradox of Qatar in Israeli politics. For a section of the public, it remains the country that has maintained direct ties with Hamas, while at the same time being used as a mediator precisely because it has communication channels that Israel does not have.

This has made Doha both an object of criticism and a difficult actor to ignore in Middle Eastern diplomacy.


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