At a time when the title "influencer" is supposed to imply positive influence, inspiration, and transmission of values, some Albanian public figures have chosen a path opposite to that of violence and scandals.
Recently, several events involving well-known names on social media have called into question not only their ethics, but also their role as an example for followers.
1. The TikToker Who Stabs
Kasandra Cani , a well-known name on TikTok, has been arrested for intentional serious injury after a physical conflict in Tirana.
The incident occurred in the Delijorgji complex, where Cani is accused of stabbing Esma Vërlaku, who is still in the hospital.
While her entertaining videos were watched by thousands of people, her real message seems to be steeped in violence.
2. The two sisters and physical violence
Antonela and Mariela Berishaj , one of them a former contestant on "Përputhen", have been declared wanted by the police for the rape of blogger Klea Prenga.
The sisters are accused of attempting to damage her image and face.
When prominent individuals use their influence to promote conflict and threats, what model do they offer to the public that follows them?
3. Blogger and TNT
Giovanna Nikolli , known as the partner of a suspected contract killer, Amarildo Nikolli (Xhanej), attracted attention after a TNT attack in her apartment.
Instead of condemning the violence, she chose to spread accusations and public insults on social media against her partner's rival, Nuredin Dumani.
With her dramatic approach, the blogger shows us that sometimes "influence" goes hand in hand with the glorification of criminality.
4. Miss who attacks with bottles
Trejsi Sejdini , model and former Miss, appeared again in the spotlight for aggressive behavior in a Tirana club, where she threw a bottle in an outburst of anger.
This is not the first time Tracy has been involved in such a scandal, setting a clear example of a lack of accountability for public behavior.
Influence that affects for the worse
So-called "influencers" are supposed to be inspiring role models, but these cases show a harsh reality.
Followers, mostly young people, who admire and imitate these figures, face a distorted model of success, violence, conflicts and scandals, writes vna .
While the term "influencer" continues to be sold as an aspirational role, some of these characters seem to have completely misunderstood their mission: it's not a matter of the number of followers, but of the message they convey.
And when the message is so poor, the only thing left is a dangerous pursuit of drama and violence.