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Summer 2025, a step back, the summer season is expected to be weaker than last year's

2025-07-13 08:40:55Biznes SHKRUAR NGA REDAKSIA VOX
Summer 2025, a step back, the summer season is expected to be weaker than last
Saranda

At the beginning of the year, tour operators expected tourism to grow by 15% compared to 2024.

The optimistic expectation stemmed from several factors, the most important of which was the fact that Albania remained a widely promoted destination.

Month after month, these expectations have faded somewhat, and this was officially "sealed" by the Citizens' Movement figures, where in May there were 1.9% more foreigners than in May 2024. In total, the 5-month period marked an increase of only 3.9% in the entry of foreigners.

When it seemed that slowing growth was the lesser evil, it could actually escalate further.

Tour operators expect the 2025 summer to be weaker than last year, taking as a reference the advance bookings for July and August, which are significantly lower, while June has also been weak.

" June, from the contacts I have with hotels, has not been going well. There have been fewer reservations than last year."

Apart from organized tourism, which is growing because there are guaranteed contracts, i.e. prepaid and respected, individual reservations have performed poorly.

Excluding Shëngjin and Velipoja, where the main attendance remains from Kosovo, along the entire coast from Durrës to Vlorë and Saranda, individual reservations have been fewer than in June 2024.

This is most visible especially in Vlora and Saranda ,” said Rrahman Kasa, Chairman of the Albanian Tourist Union.

Weaker summer, but "autumn" is expected to save the year

While summer is expected to have a lower number of visitors as a result of a smaller Diaspora and a less present Kosovo, overall, 2025 is expected to have better performance, offset by spring, albeit with modest growth, but also by autumn cultural tours.

" I think that in the summer season, the numbers will be less than last year in terms of tourists. Overall, I expect 2025 to be better than 2024. This difference can be made by the cultural tours of the fall."

"The growth will still be lower than what we initially expected ," said Mr. Kasa.

Golemi remains this year the most consolidated destination linked to the organized tourism segment, although individuals are weaker here as well.

Basic problems are added to major problems, Golem remains without water

In April, tour operators were faced with the fact that there would be no flights from Vlora Airport, as promised, and contracts with prepaid guarantees would have to be renegotiated, leaving them with the costs of the changes.

As if this were not enough, the road infrastructure in some tourist areas is inadequate or substandard, while beach areas have been turned into construction sites.

This seems to have worsened the assessment of foreign agencies for Albania, putting the relationship with local operators in a difficult position.

" Many groups have come from the end of May onwards and to be honest their reviews have not been very good.

"The complaints were mostly about construction, but now recently water has also been added. I'm only talking about Golemi," said Mr. Kasa.

Due to the reconstruction of a node in the Manskuria reservoir that supplies water to the Golem area, the lake in this area has dried up. This has forced businesses to find solutions for water supply through boreholes or by drilling wells. / Taken with abbreviations from Monitor.al


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