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Even in 2022, BMW sold more luxury cars than rival Mercedes-Benz

2023-01-13 23:18:05Biznes SHKRUAR NGA REDAKSIA VOX
Even in 2022, BMW sold more luxury cars than rival Mercedes-Benz
Even in 2022, BMW sold more luxury cars than rival Mercedes-Benz

For the second year in a row, BMW AG outperformed rival Mercedes-Benz AG, better able to manage the supply chain problems that hamper global auto production.

Worldwide shipments of BMW brand vehicles fell 5% to 2.1 million units last year, trailing Mercedes, whose shipments fell 1% to 2.04 million units.

Although both brands recorded sales growth in the final months of 2022, they have not been able to make up for losses in business in the first quarter, when a shortage of spare parts and the war in Ukraine limited production.

Automakers have recently faced intensifying headwinds, including rising energy and borrowing costs.

Shares of Tesla Inc. fell due to demand concerns in China, the largest auto market, where domestic companies BYD Co., Xpeng Inc. of Nio Inc. have increased competition.

Even in 2022, BMW sold more luxury cars than rival Mercedes-Benz

BMW, Mercedes and Volkswagen AG's Audi - which shipped 1.61 million cars globally - reported sales declines in China as tough Covid restrictions kept customers away from showrooms. Last year, Mercedes cut the price of its flagship EQS electric sedan in a move to reposition itself in a competitive market.

Electric vehicle shipments were a strong point for the German companies, which introduced new battery-powered models and have struggled to meet tightening emissions regulations.

For BMW, sales of electric vehicles such as the i4 sedan more than doubled, reaching 215,755 units. Even Mercedes doubled sales of electric cars, reaching 117,800 units. The company stated that electric and plug-in hybrid models represent 15% of total shipments.

Audi's electric car shipments rose 44% last year.

"We will maintain our course for more profitable growth in 2023," said Pieter Nota, head of sales at BMW, in a statement. - Attention will certainly be focused on electric mobility". / Bloomberg


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