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The Italian media echo Jashari's promise: He gave the "trust" to Milan, just as...

2025-08-07 23:08:32Sport SHKRUAR NGA REDAKSIA VOX
The Italian media echo Jashari's promise: He gave the "trust" to
Ardon Jashari

One of the values most rooted in the Albanian tradition, besa, has played a key role in the transfer of midfielder Ardon Jashari to Milan.

Although of Albanian descent, Jashari grew up in Switzerland, but the Albanian cultural heritage has strongly influenced his decision-making.

According to Italian media, the footballer had given his word to the red and black club, and in the spirit of faith, he did not break the promise, despite the higher financial offers that arrived from other clubs, including Club Brugge. For Jashari, a word given had more value than a fatter contract.

Besa, an ancient concept that still enjoys respect in Albania, is more than a promise. It is a pillar of Albanian morality, embodying honesty, trustworthiness and personal honor. At the time when the Kanun was in force, the besa even had legal value. Even today, a handshake can be worth as much as a signature on the document.

In today's Albania, being called unfaithful, i.e. "unfaithful" is one of the most serious insults that can be done to a person. It is a moral damsel that reminds us of the Latin terminology infidus or perfidus, much harsher than their modern translations.

Thanks to the trust, Albania has shown excellent examples of solidarity and honor, including saving many Jews during the Holocaust, an act for which Albanians have been honored with the title "Righteousness Among Nations."

And now, in a completely different scenario, the faith has been decisive again, this time on the football field. Milan has got the midfielder they have been looking for for a long time, while Ardon Jashari has shown that sometimes, the word given is worth more than any offer.


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