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Techniques to become famous on Facebook and Instagram

2023-05-09 10:29:47Lifestyle SHKRUAR NGA REDAKSIA VOX
Techniques to become famous on Facebook and Instagram
Illustrative photo

Facebook and Instagram are still the most popular social networks in Albania, a decade and a half after they appeared.
The broad reach of these two platforms, owned by parent company Meta, makes them essential to any company's digital marketing strategy. And both can be managed through a single tool, called Meta Business Suite. This platform allows them to manage their publications and set up advertising campaigns.
Few companies manage to make a big impact with their "organic" posts.


Meta Business Suite allows various companies, even the smallest ones, to refine their advertising campaigns to reach the public that is really interested in their goods and services. And this can be done with an affordable investment, from 5 to 10 euros per day, with which you do not risk much. With Meta Business Suite, in addition, small and medium-sized enterprises can reach millions of users worldwide or choose to access local consumers.


But where do you start a Meta campaign?
Before starting the advertising campaign, the entrepreneur must determine his objective. To make your work easier, Meta offers several options: multiply visits to your website, promote a publication or receive more messages through the mail service, Messenger or WhatsApp. Also, it gives you the opportunity to get more customers or promote the business only in your geographical area.


Once the target has been chosen, it is necessary to narrow down the audience you want to reach. Segmentation is the key to the success of online and social media campaigns, because it allows reaching consumers with the same objective: those who have the desire, need or intention to buy the product. This segmentation is possible because users share data about their tastes, activities and experiences by joining groups, writing texts or comments or showing the concerts they attend or their favorite movies, for example. A knowledge that Meta collects and organizes.
Fragmentation can also be done according to age or interests, so that the public can be classified according to the likes they show on their profiles, as well as the groups or pages they visit within social networks.


Users can be grouped according to behavior: those who have declared that they will travel in the next three weeks, those who are about to get married or those who regularly buy online. In addition, it is also possible to direct a campaign to Internet users with whom the company has already had some contact. The entrepreneur identifies users who have browsed their company profiles, who have clicked on a previous campaign, or who have placed a product in the virtual shopping cart but not completed the purchase.


Experts point out that marketing is especially useful when you want to expand into new markets.
Once you have chosen the target and the audience you want to influence, you need to create the ad. It can be built from scratch, with a new text and image, or use one of the posts on Facebook or Instagram. A restaurant, for example, can promote the post about the new menu that was uploaded to their profile last week. You can tell where you want the user to go when they click: take them to the website, a phone number or an email. Next, the time in which the advertisement is planned to be valid (minimum 4 days) and the budget must be determined. Whenever these two factors are modified, the program provides an estimate of the number of users that will be reached.


Ads are reviewed by Meta and if it finds that they violate any rules, it does not publish them.


The entrepreneur can view all campaigns through a control panel. In it, you will check the status of the ad - active, disabled or under review -, the budget you have invested and the reach you are experiencing.


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