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Young people no longer want to become influencers

2026-09-19 22:41:40Lifestyle SHKRUAR NGA REDAKSIA VOX
Young people no longer want to become influencers
Young people no longer want to become influencers

Influencer, YouTuber or content creator. In recent years, these have been among the main answers of young Americans to the age-old question: "What do you want to be when you grow up?"

But this dream seems to be losing some of its luster.

A recent survey of teenagers and young adults in the United States shows that careers in medicine and healthcare have surpassed, albeit by a minimal margin, the desire to become a content creator or influencer.

Clothing brand PacSun and analytics company GlobalData surveyed more than 6,000 people aged 11 to 24, who could choose several career options they wanted to pursue.

In 2025, the influencer profession led the way with 22.2%, while medical professions ranked second with 19.4%. In 2026, the situation changed: interest in becoming an influencer dropped to 18.8%, while healthcare came out on top with 19%.

The decline doesn't just affect the world of social media. Compared to a year ago, young people also showed less interest in art and performance, fashion and beauty, technology, entrepreneurship, sports, and other professions.

The only category that increased was: “I'm still not sure / I'm trying to figure it out”, which went from 13.2% to 14.1%.

Luxury trips, free products, and millions of followers just by posting on social media – from the outside, the life of an influencer may seem like a dream.

However, being an influencer is a job and, like many other professions in the current economy, comes with uncertainty.

According to Business Insider, it's becoming increasingly difficult to achieve great success as a content creator, as the competition to go viral has increased in an increasingly crowded market.

Influencers in the United States are expected to earn over $21 billion from brand deals and platform revenue by 2026. However, the addition of creators at the lower end of the market has deepened income inequality.

Even platforms like YouTube are making it harder to qualify for monetization programs, while artificial intelligence is seen as another threat.

At the same time, social media itself is facing reputational problems. In 2025, the Pew Research Center found that 48% of teens thought social media had a “mostly negative impact on people their age.”


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