The mayor of an Italian city has banned hairdressers and barbers from shampooing their clients' hair twice, in a bid to save water during one of the worst droughts in decades.
Carlo Gubellini, the mayor of Castenaso, near Bologna in the Emilia-Romagna region, said thousands of gallons of water were wasted every day through double shampooing, which many hairdressers believe is beneficial and therefore double rinsing.
He is believed to be the only mayor in Italy to have taken such a move, which would include checks and fines of up to 500 euros for salons violating the rule, as Italy battles drought during a strong, prolonged heat wave. .
Castenaso, which has a population of 16,000, is home to 10 hairdressers and barbers.
"If we multiply the amount of water used by each customer, we are talking about thousands of liters a day," Gubellini told Corriere della Sera. "Castenaso is small: imagine what it means in terms of water consumption in big cities. "We gave the order on Saturday, given that hairdressers are closed on Sundays and Mondays, to give them plenty of time to adjust."
A manual accompanying the measurement instructions states that 13 liters of water per minute flow from an open faucet and that at least 20 liters are needed to rinse one's hair twice.
Gubellini said the rule, in force until the end of September, had gone well. "The reactions have been positive," he said. "This ordinance does not have an oppressive purpose, but rather a purpose of empowering the citizens."
The mayors of other Italian cities have also imposed water rationing measures, including Milan, where public fountains have been turned off. The regions in northern Italy are suffering the most due to a prolonged drought of Italy's longest river, Yes, after light rain and snow this winter.