DREAM / The Prime Minister resigns and wakes up under the Parisian bridge!

 Kliko këtu për të tjera
Voxpress:

Here are the "tricks" of businesses that make you spend more

2022-07-08 21:24:09Lifestyle SHKRUAR NGA REDAKSIA VOX
Here are the "tricks" of businesses that make you spend more
Here are the "tricks" of businesses that make you spend more

Do you ever feel cheated after a shopping spree? If you went out for bread and came back with 20 thousand lek minus?

Don't worry, you are not alone!

Over the years business people have become more and more intelligent with the ways they encourage you to buy more.

Below are some of them – which you can put into practice the next time a business tries to hire you! So you too will be able to turn into smart buyers!

1 – Floor plan of the store

Here are the "tricks" of businesses that make you spend more

Have you ever wondered why basic foods like milk or eggs are always at the bottom of the store? The reason for this is that you buy more things during your trip to what you really needed before entering the store.

You will also see this tactic in the product line. Studies clearly show that stores place the most popular (and often the most expensive) products on the middle shelves, at eye level, while newer and lesser-known brands are placed on the upper or lower floor.

2 – Scarcity effect

When you shop online and see the 'last in stock' label, this is done to put more pressure on you to make the purchase immediately.

Buy now! Don't wait! The store closes! The goods are liquidated!

Why do businesses use this technique? It's all about scarcity. No one will think that they are missing out on the chance to make something their own for a much lower price than usual. So the opposite effect makes you buy the product without thinking long, as very quickly the opportunity can 'fly out of your hands'.

3 – Price strategy

Here are the "tricks" of businesses that make you spend more

Would you be more willing to spend – €199.99 or €200? According to a study, the answer is €199.99. Although the price is practically the same, the illusion is created that you are getting something for a lower price and more cost-effective. The study also shows that products with these types of 'illusory' values ​​are bought much more than those with fixed values.

4 – XXL stroller

Here are the "tricks" of businesses that make you spend more

This shouldn't be a concern when shopping online, but it has a huge impact on supermarkets.

The idea is that if customers are given large shopping carts then the probability that they will buy more is higher. This plays to the 'bulk shop' mentality, where your shopping trip isn't over until the cart is full.

On the other hand, if you get a bin, you can't put a lot of stuff in so you'll buy less. This is why many stores do not offer bins at all or place them far from the entrance.

5 – Returns/exchanges are allowed

It is rare for stores to offer this option that allows customers to make a purchase and return or exchange it within a certain time frame. And although at first glance this seems like a pretty good offer, from which the customer is much more privileged than the business, in fact this has proven to have exactly the opposite effect in many cases.

This is because in stores where we give customers this opportunity, the probability of making a purchase without thinking long is higher and although in many cases, customers can also return something, such as a piece of clothing, just as often they either they forget to do it, or they are lazy and in the end, the purchase is made and the money is spent!

6 – Buy 1 Get 1 Free!

Here are the "tricks" of businesses that make you spend more

WOW! A super deal that appeals to everyone and there's no way there's anything wrong with it – right?

In fact, even in this case, the ones who win are the businesses!

If you buy a T-shirt for €16 and get the second one for free, you've spent €16 in total – €8 more than you would if you bought just the t-shirt you wanted if it was half price. But stores don't really benefit from doing this, so this technique makes it look like you're saving 50% when in fact it's the store that's making the profits in the end!

How to make smarter purchases?

Ready to learn how to save money and stick to your budget the next time you go shopping?

Here are some tips on how to avoid scams and make smarter purchases:

Be clear about what you need before you go to the store.

Make a list and try not to deviate from it.

Start your Christmas and New Year's shopping early and set a strict budget.

Don't be tempted by seasonal discounts. Neither is worth it if you have to go into debt to pay for it.

Keep your eyes open for deals and look for the same product in several stores to make up the price difference.

If you only need two or three things from a shop, like a bottle of milk and a loaf of bread, don't take a bin.

Galeria fotografike (
)


Në përputhje me standarded JTI

Video

SHIKO KANALIN NE YOUTUBE
×