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Japanese automotive legend Osamu Suzuki passes away

2024-12-27 17:08:55Kosova&Bota SHKRUAR NGA REDAKSIA VOX
Japanese automotive legend Osamu Suzuki passes away
Osamu Suzuki

Osamu Suzuki, who led Suzuki Motor Company for more than four decades and transformed the Japanese automaker into a global powerhouse, has died at the age of 94.

Suzuki Motor said Friday that Suzuki died Wednesday at a hospital in Shizuoka prefecture, southwest of Tokyo. The statement said the cause of death was malignant lymphoma.

Suzuki served as president of Suzuki Motor from 1978 to 2000, and subsequently in other key roles with the company. His nearly half-century tenure at the helm made him among the longest-serving leaders of any major automaker.

Under his leadership, Suzuki grew Suzuki Motor from a relatively small company with sales of a few billion dollars a year to what it is today, a leading manufacturer of small vehicles and motorcycles with revenues of more than $30 billion a year due to its strength and position in overseas markets such as India.

Suzuki was born in 1930 in Gifu Prefecture, Japan, west of Tokyo. He married into the founding automobile family in the late 1950s, taking his wife's surname, a practice not uncommon among prominent Japanese families.

Suzuki rose steadily through the executive ranks until he became president two decades after joining the company in 1958.

During his tenure, Suzuki built Suzuki Motor through alliances with major automakers, including Volkswagen and General Motors. They eventually fell apart, and in recent years, Suzuki has deepened ties with Japan's domestic leader, Toyota Motor.

Instead of directly dealing with the larger Japanese manufacturers, Suzuki focused Suzuki on producing small, low-cost vehicles. He then sought out overseas markets where demand was growing.

One of its most notable successes came when Suzuki entered India in the early 1980s through a partnership with the Indian government. Suzuki cars took off, and today the company's Indian arm commands about 40 percent of the country's passenger car market.

In 2000, Suzuki swapped the role of president for the more ceremonial title of chairman, but potential successors suffered health problems. He returned to day-to-day control as chief executive in 2008 after a son-in-law, Hirotaka Ono, died of pancreatic cancer.

In 2016, Suzuki said he would step down as chief executive in response to a scandal over improper fuel economy tests on cars the company sold in Japan. Suzuki, 86 at the time, remained as chairman. Later that year, Toshihiro Suzuki, Suzuki's son and a longtime company executive, took over as president.


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