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Voxpress:
Politics and women, TV and sports: Berlusconi's unusual story (PHOTO)
2023-06-12 17:39:49Fokus
SHKRUAR NGA REDAKSIA VOX
Silvio Berlusconi
Silvio Berlusconi was a madman. On the other hand, that's how he was judged when he took a TV set down the stairs and said he would compete with "Rai", when he bought a football team on the brink of bankruptcy and promised to win league titles and Champions Cups.
When he founded a party and bet that he would enter the Palazzo Chigi. It was harder to get eleven players on the field than it was to get eleven million voters to agree on the ballot.
In fact, Italians started voting for him in 1994, when they saw that in eight years he had managed to bring Milan to the top of the world and Canale 5 to the top of viewership.
Because Berlusconi considered football and business matters too serious to equate with politics, he believed that a call to "the country I love" or an announcement from the steering wheel of a car was not enough to be successful in those fields.
Childhood from Varese in the "Isola" neighborhood - Silvio Berlusconi was born in Milan on September 29, 1936.
He was the first child of a family of the Milanese petty bourgeoisie. He lived his childhood in Lower Varesotto, first in Saronno and then, during the German occupation, in Lomazzo.
His father Luigi (1908-1989) was employed at Banca Rasini, where he became Attorney General in 1957, while his mother, Rosa Bossi (1911-2008) was a housewife.
Apart from Silvia, Maria Antonietta (1943-2009) and Paolo (1949) were born from their marriage. Silvio Berlusconi spent his childhood in the "Isola" neighborhood, in via Volturno, at number 34.
Classical studies, then graduation – In 1954 he completed his classical studies at Sant'Ambrogio Salesian high school in Milan.
He enrolled in the Faculty of Law at the University of Milan, where he graduated in 1961 with excellent grades, discussing a thesis on commercial law with Professor Remo Franceschelli as supervisor.
The thesis entitled 'Advertising contract for publication', won him a prize of 500 thousand lire from the advertising agency "Manzoni" in Milan. He was later dismissed from military service.
Construction entrepreneur Silvio Berlusconi began his career as a singer and entertainer on cruise ships together with his friend, Fedele Confalonieri.
Later he also collaborated with his friend Guido Possa as a door-to-door salesman of electric vacuum cleaners.
In 1961, with Pietro Canali, he founded Cantieri Riuniti Milanesi Srl, buying land in via Alciati in Milan with a guarantee from the banker Carlo Rasini (Silvio's father).
In 1964, Silvio Berlusconi opened a construction site in Brugherio to build a model town of 4,000 inhabitants. The first residential units were put up for sale in 1965, but were not very successful.
Silvio Berlusconi began his career with small work experiences that led him to become one of the most influential figures on the Italian scene.
Media Entrepreneur – With the reform of the Italian television system in 1981, Silvio Berlusconi became one of the major players in the communications and media sector.
In 1976, Berlusconi had taken over Telemilano, a cable television station operating in the residential area of Milan 2.
Two years later, the company took the form of a nationwide television network, known as Canale 5.
In 1978, the entrepreneur founded "Fininvest", a holding company that coordinates all its activities.
In 1980, Berlusconi bought the television rights to the Mundialito, a soccer tournament between South American and European national teams, including Italy, that is usually broadcast by the RAI networks.
The Italy match was broadcast on Canale 5 thanks to the consent of RAI, obtained despite the unfavorable opinions of the ministers of the Forlani government.
To circumvent the ban on national broadcasting, Berlusconi had the idea of using a consortium of local broadcasters as if it were a single national broadcaster, recording the schedule and commercials the day before and simulcasting them the next day across Italy.
With Silvio Berlusconi's entry into the communications and media sector, Italy has witnessed a real change in television.
Berlusconi and sport: from Milan of records to Monza - On February 20, 1986, Silvio Berlusconi entered the history of Italian and world football.
It was on that day that he acquired ownership of Milan, becoming president from March 24, 1986, until April 13, 2017.
During this long period, which was interspersed with several resignations (December 21, 2004-15, June 2006 and May 8, 2008-December 1, 2011), and an honorary presidency (March 29, 2012-April 13, 2017), Berlusconi has brought home a total of 29 official trophies in 31 years.
The list of triumphs includes 8 Italian championships, one Italian Cup, 7 Italian Super Cups, 5 UEFA Champions Leagues, 2 Intercontinental Cups, 5 UEFA Super Cups and one FIFA Club World Cup.
In 1994, Berlusconi also tried to create a multi-sport club, buying the sports titles of Lombard clubs in various disciplines such as baseball, rugby, ice hockey and volleyball.
However, a few months after the election victory, the sports club was disbanded. After April 13, 2017, "Fininvest" sold all AC Milan shares in its possession to the Chinese entrepreneur, Li Yonghong.
However, on 28 September 2018, Berlusconi became the owner of Monza, a football club playing in Serie C, which thanks to his commitment managed to climb to Serie B in 2020 and, finally, to enter Serie A in 2022.
Silvio Berlusconi, therefore, has managed to create a success story in the world of football, becoming a true symbol of Italian sport.
Silvio Berlusconi and politics - Since Silvio Berlusconi made his first public appearance in July 1977, his political influence has grown significantly.
In 1976, the Italian Communist Party had won 34% of the vote in the election, so Berlusconi argued that it should remain confined to the opposition.
His collaboration with the Italian Socialist Party, led by Bettino Craxi, began in the mid-1970s, when Silvano Larini, Craxi's confidant, mediated between them.
During the 1980s and until 1992, Silvio Berlusconi supported the Italian Socialist Party and his friend Bettino Craxi in his networks with numerous electoral advertisements.
A further demonstration of the deep friendship between Silvio Berlusconi and Bettino Craxi is represented by the 12-minute television advertisement made in the spring of 1992 by director Sally Hunter and broadcast on Berlusconi's stations during the election campaign.
Silvio Berlusconi served three times as Prime Minister of Italy, namely in the years 1994-1995, 2001-2006 and in the years 2008-2011.
Silvio Berlusconi is known as a revolutionary in every field in which he decided to participate. He changed Italian politics in the most profound way, but he is also remembered for his special behavior.
He was always a protagonist with his politically incorrect statements or actions. For some it was tasteful and controversial, for some scandalous or shameless, for Berlusconi the important thing was that he always gained attention.
He will also be remembered for his scandals, allegations of corruption and sexual affairs... If there is one thing that defined Italy's most memorable prime minister, it was his overwhelming desire to be adored by others.
The most important women in his life – In 1964, Silvio Berlusconi met Carla Elvira Lucia Dall'Oglio.
The two were married in Milan, in the parish of viale San Gimignano, on March 6, 1965.
Two children were born from this marriage: Maria Elvira, known as Marina (1966) and Pier Silvio (1969).
In 1980, the marriage with Carla had already collapsed, and Berlusconi met the actress Veronica Lario, the stage name of Miriam Bartolini, immediately starting an affair with her.
Veronica moved to live with her mother at the operational headquarters of "Fininvest", in Villa Borletti in via Rovani in Milan.
In 1985 he met Veronica Lario, whom he married in a civil ceremony in Milan on 15 December 1990.
Witnesses to the ceremony were Mr. and Mrs. Craxi (Bettino had already been Barbara's godfather), Fedele Confalonieri and Gianni Letta.
Before the wedding, the couple had three children: Barbara (1984), Eleonora (1986) and Luigi (1988).
In 2012, Silvio Berlusconi's love life saw the arrival of Francesca Pascale, a relationship that ended in March 2020.
Marta Fascina, MP for Forza Italia elected in 2018 in the Campania 1 constituency, marries Silvio Berlusconi in a ceremony with all family and friends demonstrating the feelings that united the couple.
Galeria fotografike ( )
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