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Soft drink retailers announce 5-10% price hike

2022-08-04 07:47:23Biznes SHKRUAR NGA REDAKSIA VOX

Soft drink retailers announce 5-10% price hike

The soft drink marketers have informed the retail traders these days that they will increase the prices of the products this month.

Retail lines have announced that the price increase will be 10-20% for different types of packages.

The biggest increase will be for fruit juices in cans, which will cost 80 Lek from the 60 Lek currently sold. Growth has also been announced in other soft drinks.

The country is at the peak of the tourist season and the demand for soft drinks shows an unusual increase due to the high temperatures. Wholesalers are using this period to pass on increased raw material costs this year.

The wave of rising food and drink prices is not stopping. These days, dairy production companies simultaneously increased the prices of the main milk and yogurt products, as the market is facing a cheese supply crisis.

Soft drink producers have claimed these days that production costs have increased by 15-20%. But in the meantime, the market of these products is facing a multiple crisis that is coming from the costs of raw materials and the decline in consumption and the change in lifestyle.

Albania's population is shrinking year by year due to the high emigration of young people who are the main consumers of soft drinks. The flight of people creates an immediate deficit in consumption, which is reflected not only in soft drinks, but in all other products.

Also, the tendency to eat healthy is having a negative effect on the consumption of soft drinks that have added sugar in their composition. This trend has increased further after the Covid-19 pandemic.

The AGNA group has been forced to increase the prices of soft drinks this year by 6 to 10% earlier this year. The representatives of the company say that the increase in prices has reduced consumption, while the expectations of the summer season are not satisfactory.

Prices have also been increased by Coca-Cola Bottling Albania, CCBS. "Referring only to numerical data, the increase in production costs by 18%, compared to the increase that our products suffered by only 6.5%, we understand a gap of 11.5% that was completely covered by the company.

A gap filled with the loss of profitability on the part of CCBS, which decided, according to the company's policy, not to speculate on speculation, in an attempt to compensate for the increase in costs, while maintaining the end user", explained a few days ago to the Monitor , the president of the CCBS company, Luca Busi.


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