
Holidays in the South this year are more expensive than ever. Vlora, Saranda and their surrounding areas are facing a significant increase in both accommodation structures and bars and restaurants.
According to an observation by Monitor Magazine, prices in accommodation structures such as daily rental houses and hotels have increased by 25-30%.
This increase has also been confirmed by market operators, who declare that all prices, both for accommodation and for food and bar-restaurants, are at least 20% more expensive than a year ago.
Tour operators explain that at the beginning of the season, high demand led to price increases, a trend that was considered normal as long as it was driven by the high flow of tourists. However, later with the approach of summer, another increase in prices was observed in anticipation of a high number of tourists, which is not actually happening.
There are more foreign tourists than a year ago, but still not as many as expected, based on the trend at the beginning of the year. This second increase in prices by tourist operators is considered somewhat speculative, driven by the thirst for quick profits, which in turn is driving away tourists, especially local ones. The removal of visas has caused even the citizens of Kosovo with the ability to pay, who previously went to the South, to flee to Greece.
Vlora, not cheaper than 55-60 euros/night
If last year, you could find an apartment in the center of Vlora for 40 euros per night, this year, this is impossible. In a simple search on popular platforms such as Booking or Airbnb for one night in July 2024 in the center of Vlora, the price of the cheapest and most suitable accommodation is around 60 euros per night.
Also, if you want to stay in other areas of Vlora such as Radhimë or Orikum, known for their family beaches and for more affordable prices, an apartment for daily rent can cost around 60 euros per night.
Prices in hotels of different categories in the Vlora area start from 90 euros per night for cheaper options, reaching up to 200 euros per night for more luxurious hotels.
Due to the large number of hotels and apartments in the center of Vlora, the offer is high and there are many opportunities to stay away from the coast for 55 euros in a hotel and up to 250 euros for a good hotel by the sea.
This shows that Vlora remains a favorite holiday destination in Albania, albeit at a higher cost compared to previous years.
From Dhërmiu to Qeparo there are no more economical accommodations, they cost up to 600 euros
The most expensive accommodations are located in Dhërmi, Jal, Himare, Borsh and Qeparo. In these areas, it is almost impossible to find economical accommodations, such as daily rental apartments and hotels.
Due to their natural beauty and wonderful beaches, these areas are favorite destinations for vacationers during the tourist season. However, finding reasonably priced accommodations becomes a challenge for many visitors.
During the peak tourist season, an apartment for daily rent in these areas starts at a minimum of 60 euros per night if it is located far from the coast. Prices for apartments near the coast can go up to 80-100 euros per night, while for the most luxurious options they can reach up to 250 euros per night.
An essential detail to note is that, although accommodations can be found at these prices, they are often very few in number. This of course has to do with the typology that has specific accommodations, where some are villas and are not provided with rooms.
For locals, hotels in these areas are inaccessible due to high accommodation costs. Prices for one night start from 250 euros and can go up to 600 euros for the most luxurious options. However, for this category of accommodation, the number of accommodation structures is limited.
Expensive, but sold
In booking, for August 9-10, most expensive structures announce that they have only one free room. However, tourist operators say that this can be a tactic to show that there is a high flow of requests.
Meanwhile, there are also many expensive structures (250-300 euros a night) that say they are fully booked for this date.
The most expensive price in the south is for villas, which reach over a thousand euros per night, but which have a higher accommodation capacity compared to hotel rooms.
For hotels and expensive accommodation units, the ratings (reviews) are generally high, above 8 (very good) or above 9 (excellent) or even close to 10 (exceptional). However, there are also hotels with a price of 360 euros per night, where the rating is below 8.
In a case where the rating is 7.8, vacationers give low marks for the staff and value for money. "The service was very bad! The price is very high for Albania, so we expected great service", writes Jakub from the Czech Republic.
While another unit that in August has prices up to 700 euros a night (room for three people), and in September the prices drop to 450 euros, the rating reaches 9.6.
"We had a great time! We stayed in a beautiful suite with a sea view. It was spacious, comfortable, clean and modern. The staff, the room, the view, everything was so incredible. "We had a wonderful time sitting on the balcony watching the sea at night," writes Katya from Canada.
Even Saranda is becoming more expensive, but there are also economic alternatives
In cities like Saranda, the trend of increasing accommodation prices continues to be visible, however at a milder rate compared to Vlora.
Apartments located in the city center can cost from 40 euros to 280 euros per night, while those near the coast can go up to 320 euros per night.
In Saranda, accommodation options in city hotels can vary in price depending on the proximity to the coast. In City Hotels you can sleep spending 80 euros in hotels far from the coast and up to 300 euros if you get a good hotel by the sea.
This shows that the increase in prices is not an isolated phenomenon, but a general trend that is affecting the entire coastal area of Southern Albania.
Tourist operators say that there is a tendency for quick profits in the south, which is affecting the increase in prices. But, on the other hand, the typology of tourists has changed and they are spending less and less, as many young people are coming.
Campsites are also on the rise
In addition to hotels and apartments, other accommodation options such as campsites have also experienced a steady increase in prices. Last year, a camping tent could be found for 10 euros per day, making it a reasonable option for budget travelers.
However, this year this price has increased to 30 euros per night. This shows that even the cheapest options for accommodation are facing a significant increase in costs, which can affect the choice of holiday destination.
How does the South compare with Greece?
Compared to other touristic countries in the region, such as Greece, where many daily rental apartments can be found at more reasonable prices, Albania is facing major challenges to maintain competition in the tourism market.
In popular Greek tourist destinations such as Athens, Mykonos, Rhodes, Parga and Crete, prices for accommodation come in different scales, offering a wide range of options for visitors.
In Athens, for example, prices for apartments for daily rent range from 26 euros to 1,600 euros for a night, while for hotels they range from 45 euros to 2,000 euros, according to a search on Booking.
Mykonos offers daily rental apartments from 115 euros to 3350 euros per night, while hotels can cost from 150 euros to 3900 euros per night.
Rhodes, a destination known for its beaches and historical heritage, offers apartments for daily rent from 42 euros to 340 euros per night, while prices for hotels range from 50 euros to 390 euros per night. Parga offers apartments for daily rent from 55 euros to 300 euros per night and hotels from 90 euros to 400 euros per night.
In Crete, the fifth largest island in the Mediterranean, prices for daily rental apartments range from 40 euros to 225 euros per night, while hotels can cost from 60 euros to 700 euros per night.
These prices show a wide range of options for visitors, ranging from the cheapest to the most luxurious options, depending on their preferences and the standard of services required.
Albania, unlike neighboring countries, can offer cheap prices but does not have a high number of these accommodations.
In Saranda, for example, the offer of apartments available at the minimum price of 35 euros per night is very limited.
They are usually far from the coast and often do not offer necessary conditions for tourists, such as the lack of a kitchen or have only one room. /MONITOR
