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Year-end purchases, did inflation curb consumption?

2022-12-31 11:57:57Biznes SHKRUAR NGA REDAKSIA VOX
Year-end purchases, did inflation curb consumption?
Year-end purchases, did inflation curb consumption?

The holiday season is a time when most people expect to splurge a little. After all, you want to get all the perfect gifts to show your loved ones how much you care about them.

Moreover, with the ever-increasing presence of social networks in our lives. However, this year may be a little more complicated than in the past due to the increase in prices. Because, after all, the 'gift' we are all receiving, without asking for it, is inflation...

Situata ekonomike ka bërë që shumë njerëz të rishikojnë listat e blerjeve dhe të përdorin disa taktika buxhetore. Në krye të listës, janë produktet bazë si ushqimet, ka disa vende bosh, pastaj janë dhuratat!

Në një vëzhgim të “Monitor”, përafërsisht gjysma e blerësve kanë pohuar se do të blejnë më pak gjëra këtë vit, shitësit me pakicë janë të shqetësuar se kjo do të ndikojë negativisht në financat e tyre dhe do t’i lërë më shumë stok.

Sipas tyre, vitin e kaluar, konsumatorët bënë blerje herët dhe ishin të gatshëm të shpenzonin më shumë për dhurata.

Sipas vëzhgimit të realizuar në rrugët tregtare Rruga e Kavajës, “Myslym Shyri”, Tregu Çam, “21 Dhjetori”, blerjet ishin sporadike, të fokusuara kryesisht te fëmijët, shumë pak kanë preferuar të bëjnë dhurata për veten dhe shumica e blerjeve ishin të përqendruara dy javët e fundit të dhjetorit.

Ndikimi i inflacionit në blerjet e fundvitit?

Ndërsa kostot e gazit dhe energjisë elektrike janë rritur globalisht, po ashtu prodhimi dhe transporti më i shtrenjtë ka sjellë çmime më të larta në të gjithë sektorët dhe slita e Babagjyshit këtë vit ka qenë dukshëm më e lehtë…

Jo të gjitha kategoritë, megjithatë, kanë parë të njëjtën rritje të çmimit. Ndërsa pajisjet elektroshtëpiake dhe mobiliet kanë regjistruar rritje 10 deri në 15%, çmimet e veshjeve janë vetëm rreth 5% më të larta, sipas raportimeve në treg.

Rikujtojmë që çmime të larta janë reflektuar prej disa muajsh tashmë në artikujt ushqimorë.

“Konsumatorët ka të ngjarë të zëvendësojnë artikujt më të shtrenjtë me opsione më të lira” – thotë për “Monitor”, Jonila, drejtuesja e dyqanit “Aldo Boutique” në rrugën “Myslym Shyri”.

Dorela Sala, head of "BeeKids", in Toptani Center, says that the demands for children's items have been stable, also due to the store's brands, but this end of the year, the purchases were not in the amount of previous years.

Representatives of the "House of Toys" line of stores reported this end of year as the year with fewer purchases than other years, taken in the total number of stores they own in Tirana and Durrës.

Rudina Caka, beautician at "Pretty Woman", claims for "Monitor" that the demands for aesthetic treatments, personal care, as well as the regeneration of the look from women has been high this end of the year, having difficult management. According to her, the end of the year or the period before summer are historically peak moments for aesthetic requirements.

Dr. Denisa Kaçiu from "Nissa Medical Center" says that aesthetic-medical care has been among the most requested treatments this end of the year, also through the donation of "gift cards" among friends.

Representatives of the "Eco Market" supermarket claim that gift baskets have been a favorite this year as well, which are prepared with products of different prices, thus targeting consumers of different budgets.

Neighborhood supermarkets in the capital have been reporting declines in purchases for months now, with a few more moves now at the end of the year, but mostly focused on basic products for everyday life.

The paradox of life in the Albanian capital is the report of the decline in purchasing power in the face of the fact that hotels in places like Korça have been fully booked for Christmas.

The main bars in the capital say that it is massively booked for New Year's Eve.

Sources near the "Te Stela" restaurant say that the reservations have already been closed and the cost for dinner only (without bed) is 60 euros per person.

Representatives of the tourist agency "Kalemi Travel", say that as far as requests for travel abroad are concerned, they have been mainly concentrated in the region: Podgorica, Budva, Thessaloniki, Sofia or Istanbul. Packages range from 100-250 euros per person.

Foods top the list

The end of the year table cannot be imagined without traditional foods such as turkey, other meat products, salads, drinks, etc.

All of these are significantly more expensive this year. We recall that in November, inflation was estimated at 7.9%, where the main impact continues to be the increase in the price of food.

Although all purchases have already been made and we are only a few hours before the clinking of glasses on this last day of 2022, but from an observation in the market the prices of the products are as follows:

-Turkey, live weight was sold in markets for 1,200-1,500 ALL per kilogram, from 800-1,000 ALL last December. To this cost we also add the payment for people who slaughter and clean the birds in the cities. While chickens or turkeys sold in supermarkets are 20% cheaper.

- In the table products market, meat and dairy by-products have increased by almost 30% compared to last year. The price of products such as minced meat has almost doubled over the last two years, reaching the level of 1600 or 1700 ALL per kg.

- The price of sunflower oil has increased since last year, also spices, butter, onions.

- Sweets and panetones in supermarkets are 10% more expensive than last year

- Baklavaja, a favorite for Albanians at the end of the year, is 5-10% more expensive, due to the increase in the price of flour, butter, and nuts.

See you!

The holidays stimulate the economy from all aspects, encouraging the consumer spirit. The supply and demand for both goods and services increases around the end of the year because people want to celebrate and there is no holiday without shopping.

Marsi Simo, sociologist, explains to "Monitor" that the impact of commercialization has reached our country as well.

"Five years ago, photo sets with the same pajamas for the whole family, mass photos and videos with panetone or traveling to European cities were unimaginable. This trend has come from the commercialization of the year-end period.

The retailer has used Christmas and New Year to bring in extra sales. On the other hand, people have a tendency to brag during the holidays, especially with the widespread use of social platforms such as Instagram and Tiktok.

This often encourages impulsive, thoughtless, illogical purchases, often with credit cards, with consequences that will be faced in the coming months" - explains Ms. Simo./ Monitor


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