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Why do the girls of the weather on 'main TV' in Albania appear in provocative clothes? (Photo)

2022-10-12 10:13:53Lifestyle SHKRUAR NGA ROBERT HASA
Why do the girls of the weather on 'main TV' in Albania appear in
Weather moderators on some of the national televisions in Albania

Albanian media, like in many other countries of the world, faces the impact of technological transformations. The changes that occurred in history from ancient times to the present day have had their effect on the information use industry.

Private national televisions in Albania, in addition to changes and evolution in technology, have begun to pay attention to the weather forecast with beautiful girls in provocative clothes. Some of the main generalist and informative televisions in Albania have chosen to entrust the weather forecast to beautiful girls in provocative clothes.

The curator of the image, Linda Kalemi, in a television interview, stated that it is not the fault of the moderators who give the weather forecast in provocative clothing, but of the televisions.

"It is not the fault of the girl in question. It is not a culture, there is no education of the code of ethics: it is a scandal. That's why these things happen, it's not the professionals. The stylist is not enough to fix someone's image, it is only for the clothing", said Kalemi.

Lawyer Dorina Prethi on social networks emphasized the fact that the naked and provocative girls who give the weather on many Albanian televisions are not a good example for minors, not even for family members.

The media have a duty to ensure that their content is non-discriminatory and avoids stereotypes. Most television stations have business interests and profits that are also achieved by publishing these videos for broadcasting weather forecasts.

Catharine MacKinnon, gender researcher and author of several books, wrote that 'when humanity turns into a commodity, objectification replaces femininity, and violence replaces permission, while words and pictures become forms of appropriation'.

As long as girls and women will be portrayed as objects, constantly, all the time and in any form in the media, this will encourage boys and men to consider them as objects in real life./ VoxNews

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