
The chairwoman of the Albanian Association of Motorcyclists (AMA), Armela Krasniqi, has reacted sharply after the publication of the video of the tragic accident in Durrës, where two children lost their lives and a third was injured.
"Calling all journalists and media executives!"
Enough! What is happening is not journalism – it is an abuse of human pain. It is not reporting when violence, tragedy and disaster are turned into a hunger for clicks.
To "kill" and re-kill, to expose open wounds and feed the public with screams of pain and human shock, is a serious violation of ethics and every standard.
Journalists and media leaders, be responsible! You are not just news broadcasters – you are shapers of public conscience. Every irresponsible word hurts, every exaggerated headline damages, every line crossed destroys trust in you!
Respect dignity! Protect victims. Share information, not trauma.
"If journalism loses its humanity, it loses everything," she writes.