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The national stadium changes its name! What will "Air Albania" be called now?

2024-11-12 18:21:56Sport SHKRUAR NGA REDAKSIA VOX
The national stadium changes its name! What will "Air Albania" be
"Air Albania" Stadium

They have restarted the procedures for the name of the national stadium of Albania, currently called by the commercial name "Air Albania".

The stadium once called "Qemal Stafa" was reconstructed five years ago and as the contract stipulates, the name is decided through a public process with offers from companies that meet certain criteria.

It remains to be seen whether the name of the stadium will remain "Air Albania" or it will change again.

Notification and criteria for applying companies:

Naming rights for the National Stadium provide a unique platform to boost visibility, increase the popularity of your brand and engage a very wide and passionate audience. The successful partner will benefit from:

Extensive media exposure:

The stadium hosts high-profile events, including national team football matches, high-profile national matches, international sporting competitions and cultural events, attracting significant media coverage at home and abroad.

Visible brand integration and presentation:

Full integration of the brand inside the stadium, including visible signs, digital screens and branding on tickets, signs in flash areas, press conference rooms and mix areas (where the entire process of interviews takes place, which are broadcast not only live during the development the event, but also afterwards in all news editions, in other shows that echo the event). This guarantees high visibility and ensures wide brand visibility.

Digital and social media engagement:

Engagement with a very large online community, through the digital channels of the stadium and especially that of the AFL and the national team, including co-branded content and interactive activities with fans.

Exclusive Sponsorship Opportunities and Hospitality Packages:

Enjoy VIP packages, access to premium seats and opportunities to host corporate events, providing a unique environment for networking and entertaining clients.

Community and social responsibility initiatives:

Connect with the local community through involvement in youth development programs, grassroots sports projects and other community-focused activities, demonstrating your commitment to social responsibility.

Benefits of long-term partnership:

A long-term deal provides ongoing brand visibility and links to the stadium's heritage. After all, the stadium is an important part of the story and the longer the collaboration, the more the value of the name increases. This provides ongoing marketing benefits and reinforcing your brand's position in the sports and cultural sectors.

Submission of Expression of Interest

Interested parties are invited to submit an Expression of Interest by November 30, 2024, which should include:

Company Profile: A brief overview of the organization, including relevant experience and achievements.

Contact: Please provide the contact details of the legal representative of the company and key references involved in this project.

Overview of the brand's vision and objectives: An overview of your brand vision and communications objectives, explaining how this partnership aligns with and enhances your overall brand strategy.

Proposal Summary: A high-level summary of the proposed naming rights partnership, including key objectives, strategies for leveraging the partnership and any innovative ideas for activation.

Financial offer: An indicative financial proposal outlining the investment terms for the naming rights.

Additional information: Any additional information supporting the proposal, such as case studies of previous sponsorships, etc.

Evaluation of proposals

Submissions will be evaluated based on the following criteria:

Compliance with the values ​​and vision of the National Stadium and the Albanian Football Federation.

Proponent's ability to maximize the value of the naming rights partnership.

Financial commitment and proposed terms.

Creativity and innovation in proposed activation strategies.

Please submit your proposals in electronic format to [email protected] by November 30, 2024. For any questions or further information, please contact us at [email protected].


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