
With the World Cup set to kick off in the US in about six months, fan enthusiasm is being tempered by anger over ticket prices revealed in the latest round of sales. Some tickets for the final are selling for over $4,000, sparking widespread criticism from fans who say they are being financially excluded from the tournament.
The backlash came after FIFA opened the Participating Member Associations (PMA) ticket distribution scheme, which allows national football federations to sell tickets directly to their most loyal fans through official supporters groups or loyalty schemes. These are usually fans who have followed their teams for years, often travelling regularly to matches.
Supporters' organisations argue that these supporters now face an unfair choice: pay exorbitant prices or be left out of the tournament. Football Supporters Europe (FSE) said it was "appalled" by the prices it described as extortionate and called on FIFA to suspend ticket sales until a solution is found that respects the tradition, universality and cultural significance of the World Cup.
According to the FSE, a fan following their team from the group stage to the final will have to spend at least $6,900 on tickets alone – almost five times more than during the previous World Cup in Qatar. This amount does not include travel and accommodation costs, which are expected to be significant in the host countries: Mexico, the United States and Canada.
Taking England as an example, the English Football Association informed fans that the cheapest ticket for England's opening match against Croatia costs $265. If England were to reach the final, ticket prices would range from $4,185 to $8,680. Furthermore, fans would have to pay for these tickets starting in early 2026.
The Football Supporters Association (FSA), which represents fans in England and Wales, said these prices were beyond the means of many supporters and accused FIFA of exploiting fan loyalty for profit.
For its part, FIFA has insisted that the tournament will be affordable, noting that cheaper tickets are available – starting at $60 for some group stage matches. However, these cheaper tickets are not available through the PMA system, meaning that the most loyal fans represented by national federations do not have access to them.
For the first time in World Cup history, group stage matches will have dynamic on-demand pricing, meaning fans from different countries will pay different prices for the same stage match. Supporters' groups argue that this undermines the tournament's tradition and risks damaging the atmosphere by excluding long-term supporters.
As criticism mounts, pressure is mounting on FIFA to review its pricing strategy and ensure that next year's World Cup remains accessible to the fans who have long been at the heart of football.