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Social Media Campaign/ Candidates spent half a million dollars on Facebook sponsorships

2023-05-13 12:37:08Politikë SHKRUAR NGA REDAKSIA VOX
Social Media Campaign/ Candidates spent half a million dollars on Facebook
Edi Rama, Ilir Meta and Sali Berisha

In addition to the field, the political campaign has another battlefield, that of social networks.

In an effort to reach new audiences, candidates sponsor their campaign posts to gain an edge over opponents.

From 2021, when Facebook started monitoring, almost 562 thousand dollars were spent, while Top Channel analyzed the last 90 days for the local campaign.

Thus, according to the calculations, the opposition coalition "We win together" has spent more money than the Socialist Party, even though the difference is narrow.

In total, the parties, together with the CEC, have spent about 103 thousand dollars in funding for their campaigns in 90 days in the 12 districts of the country. Regarding the ranking of the counties, Tirana is at the top with 56 thousand dollars spent, followed by Durrës, Elbasan, Shkodra, Korça and Fieri.

For specific candidates, the largest sums were spent by Erion Veliaj with 18,079 dollars, but his posts were sponsored by the Socialist Party of Tirana. After him, comes the opponent in the race, Belind Kellici, who spent about 13,821 dollars, which he paid himself. Even Kelliç's associate, Grigels Muçollari, is found to have spent around 3 thousand dollars for the campaign of the candidate of Together We Win.

From the socialist camp, the Durrës candidate, Emiriana Sako, comes second in line for expenses with 5,125 dollars paid by the Socialist Party, while Benet Beci comes after her, who pays privately. A strategy followed by the socialists is the financing of candidates through their official website, SP Albania with 204 thousand followers, where they spent about 7381 dollars in 3 months.

As for the opposition camp we win together, Ilir Meta is the most active politician with 8840 dollars spent, who has sponsored his own meetings as well as those of various candidates.

After him comes the candidate of Shkodra Bardh Spahia with 4226 dollars spent. Meanwhile, after him comes Luciano Boci with 1220 dollars and 11 other candidates of the opposition coalition who have invested less than 1 thousand dollars for their campaigns.

Even parties running independently have spent on Facebook for political ads. The most active is Endri Shabani from Nisma Thurje with 2402 dollars, followed by Lévizja Bashke and PDIU. After them comes Dashamir Shehi and Agron Duka.


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