
Popular destinations took steps to crack down on overtourism in 2023. Some moves seemed clear: limiting cruises, increasing tourist taxes and limiting the number of visitors. But other rules made headlines thanks to the outside-the-box thinking of authorities and residents. Some of the strangest overbooking regulations that were introduced this year:
There are no towels on the beaches of Sardinia
With tourists descending in droves on Sardinia's famous summer-perfect beaches, the authorities brought in a raft of regulations. These included limiting the number of visitors and introducing time limits. But Pelosa Beach on the west coast also introduced a towel ban, requiring tourists to bring mats instead, which trap less sand. Sardinia's famous pink Spiaggia Rosa continued to remain off limits in 2023, with a fine of €500 for walking on it and up to €3,500 for anyone caught stealing sand.
€36,000 in fines for playing music on Portuguese beaches
Beachgoers in Portugal were warned earlier this year that they could face fines of up to €36,000 for playing their music too loud. Portable loudspeakers blasting high-volume tunes that disturb locals and tourists were banned by the country's National Maritime Authority (NMA). The NMA's beach ordinance also prohibits ball games outside designated areas, camping outside campgrounds and campfires.
No underwear in public in Seville
The Spanish city of Seville announced a crackdown on anti-social behavior this year with a law to curb 'obscene acts' carried out in public. Authorities planned to ban underwear in public and costumes with sexist messages.
Portofino fines tourists who wander off to take selfies
Portofino, a small seaside town on the Italian Riviera, has become a tourist hotspot and the locals are starting to feel the influx. In summer, it means an influx of visitors posing for selfies, blocking paths and roads. To combat this, the mayor of Portofino introduced no-waiting zones during the summer months this year. Anyone caught hanging out on the quay for too long between 10:30 and 18:00 risked a €270 fine.
Residents build a fence to block tourists' selfies
The stunning backdrop of the town of Hallstatt in the Austrian mountains is thought to have inspired Disney's Frozen. As such, over a million tourists descend on the destination every year with many wanting to take a selfie with the famous sight. This year, the townspeople got so frustrated that they put up a fence to stop visitors from taking pictures. It was later removed due to backlash on social media, but it was hoped the barrier would prevent people from congregating at a popular selfie spot and annoying residents by making too much noise.
False warning signs on Spanish beaches
One of the strangest tourism scams actually turned out to be a hoax. Activists put up fake warning signs on beaches across Mallorca to keep English-speaking tourists away. Some posters warned of "dangerous jellyfish", "falling rocks" or sewage-polluted seawater. Others said the beach is closed with a 'no swimming' sign below or warned it takes hours to walk there despite the ocean being less than 100 meters away. A few small lines of Catalan text below, however, revealed to the locals that these warnings were not real. They explained that "the problem is not falling rocks, it's mass tourism" or that "the beach is open, except for foreigners and jellyfish".