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WHO: These 4 industries cause 2.7 million deaths in Europe

2024-06-13 09:54:44Lifestyle SHKRUAR NGA REDAKSIA VOX

WHO: These 4 industries cause 2.7 million deaths in Europe

Just four industries cause 2.7 million deaths in the European region every year, according to a new report from the World Health Organization (WHO). The tobacco, ultra-processed food (UPF), fossil fuel and alcohol industries are "wholly or partially responsible" for nearly a quarter of all deaths in the region, according to the main report.

“Four industries kill at least 7,000 people in our region every day. The same large commercial entities block regulation that would protect the public from harmful products and marketing and protect health policy from industry interference," Dr Hans Kluge, WHO Regional Director for Europe, said in a statement.

The report details how these industries use marketing tactics to increase profits at the expense of public health in a broad attack on commercial industries. "Industries use a similar playbook to maximize profits, increase market power, and create the best environment within which to grow further," the report says, with efforts to control their negative health impacts. challenged.

WHO Europe calls for stronger rules on how health-damaging products are marketed, preventing conflicts of interest and addressing monopolies. According to the report's figures, tobacco causes 1.1 million deaths a year in the region, while alcohol causes more than 420,000.

Fossil fuels cause more than half a million deaths a year in the region, while diets high in processed meat, sodium, sugary drinks and fat cause roughly 390,000 deaths a year in the region, the report found.

The WHO said that commercial actors try to influence policy, present themselves as "key partners of governments in addressing the health harms associated with their products" and try to distract from the harms of their products.

One example cited in the report is tobacco company Philip Morris International donating ventilators to the COVID-19 response. In another case study, the report detailed how the industry used a PR campaign to oppose a tax on sugar-sweetened beverages in Estonia.

"Industry tactics include exploiting vulnerable people through targeted marketing strategies, deceiving consumers and making false claims about the benefits of their products or their environmental credentials," Kluge added.

Belgian Deputy Prime Minister and Health Minister Frank Vandenbroucke, who launched the report, said: "Our current efforts are still insufficient in regulating the health-harming practices of commercial actors, and especially those of health-damaging industries."

"I call on all newly elected European parliamentarians and policymakers to recognize the scale of this problem and the far-reaching impact that industry practices have on public health and indeed our democratic processes," he added.

In response to the report, Rebeca Fernández, scientific director at FoodDrinkEurope, which represents the European food and drink industry and was named specifically in the section on sugar-sweetened beverages, said that the link of "consumption of processed foods with tobacco and the fossil fuel industry is irresponsible and extremely deceptive”.

"We all need food and we all need processed food," she added, saying the WHO report failed to point out that there is "no agreed definition" of ultra-processed foods.


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