There are Italian villages that sell houses for the price of a cup of coffee, places that pay you to move there, and now there's a region that will pay you just to visit.
Friuli Venezia Giulia, in Italy's far north-east, will reimburse visitors' journeys if they travel by train from anywhere in Italy. If that's not enough to get you on board, the region will also give you a card that earns you free museum entry, free public transport and discounts elsewhere.

The only request? You must stay at least two nights. But that's no big sacrifice in this region, where you'll find ancient cities of art, mountains, miles and miles of wine country and some of Italy's best beaches.
Starting today and continuing until May 31, 2023, PromoTurismoFVG, the local tourism board, will reimburse domestic train fares to travelers arriving in the cities of Trieste and Udine and the coastal resorts of Grado and Lignano Sabbiadore, in an effort to promote sustainable travel.

Grado is known as the 'mother of Venice'.
Visitors can travel on state-owned Trenitalia trains, from regular regional lines to Intercity and high-speed Frecce lines.
You must book a package, including accommodation in a hotel participating in the initiative; when booking a two-night package, the return train ticket price will be deducted from the total.
Visitors will also be given a free FVG card, which offers free and discounted entry to museums and guided tours.
So where to go? Trieste is one of the great cities of northern Italy, although it doesn't always feel like Italy. Annexed by the Austro-Hungarian Empire, which made it their main port, it returned to Italy only after the First World War.

Trieste has the largest water square in Europe.
This means it has a Viennese-style coffee culture, with whole parts of the city built by the Austrians, as well as older areas, and even Roman remains.
Intercultural Udine, also part of the Austro-Hungarian empire has a protected Slovene minority, so you'll find signs written in both languages. It's a magnificent city with works by Caravaggio and Tiepolo in its castle-turned-museum, and a cathedral dating back to the 13th century.
Lignano Sabbiadoro is one of the main Adriatic beach resorts.
Of the two beach destinations, Grado is known as the "mother of Venice," built on islands in a lagoon about 75 miles northeast of La Serenissima. Lignano Sabbiadoro is one of the main Adriatic beach resorts, complete with the Terrazza a Mare designed in 1969, a bubble-shaped pier that juts out into the sea.
For those traveling to Trieste or Udine, you will receive a 48-hour FVG card for stays of two nights or a week for stays of three or more days. This allows free access to the main museums and guided tours organized by the tourist board. It also includes discounts on services from swimming pools to theaters, and free or reduced entry to special exhibitions — like the Banksy show in Trieste that runs from November to April.

Those who choose to visit the seaside resorts of Grado or Lignano Sabbiadoro will also get a card, although there are fewer museums to tick off by the beach.