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Bye bye Labubu, the next trend is called Mirumi

2026-01-13 09:51:42Lifestyle SHKRUAR NGA REDAKSIA VOX

Bye bye Labubu, the next trend is called Mirumi

After the great success of the Labubu dolls, the fashion of 2026 has a new phenomenon that is conquering social networks, online stores and the wardrobes of young people everywhere. Its name is Mirumi, a small soft toy that fits in the bag and that can very quickly become an inseparable accessory of personal style.

Mirumi was created by a Japanese company specializing in lightweight robotics and stands out from other dolls thanks to one feature: it is not just for decoration. With a small sensor, Mirumi reacts to touch or sound, moving its head as if it were a living creature.

Its appearance is as interesting as its function: a sweet mix between a soft plush and a sci-fi character, which looks like it comes from a cartoon.

Mirumi's popularity began immediately after it was introduced at a technology fair in Las Vegas, USA, where it won over influencers and fashion enthusiasts.
TikTok and Instagram exploded with videos where users moved it to see the reaction, while others showed it off as the next accessory that gives personality to any bag.

What makes Mirumi attractive is the fact that it combines fashion with fun, turning into a "little friend" who expresses humor and plays games.

The fragrance will initially be available online, in limited editions and in very soft pastel colors like pink, gray, and beige. Sales are expected to begin this year, with a price tag of around 100 euros.

Since the quantity is small, it is expected to sell out quickly and have the same fate as recent viral trends: becoming a collector's item and recreating the "Buy it now or lose it" phenomenon./TAR


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