At Christmas everything is dressed in red, but once the color of this Christian holiday was white.
The change in the color of clothing during Christmas celebrations from the traditional white to the distinctive red occurred during the 20th century.
This transformation was influenced by at least two important events.
One of them, which happened in 1930, is related to the marketing of Coca-Cola, which chose Santa Claus as a testimonial and the American illustrator Haddon Sundblom codified the red of the clothing, taking inspiration from the color of Saint Nicholas' clothes .
The latter, known as the patron saint of children, was associated with Christmas in Northern Europe and the United States. This connection between Santa Claus and Coca-Cola contributed to the spread of red as the dominant color of Christmas holidays around the world.
Almost at the same time, commercial advertisements "discovered" the poinsettia (Euphorbia pulcherrima). This ornamental plant is not associated with Christmas because it is red, but because it transmitted the color to the Christian holiday. It did so in 1899, when, after spreading from Mexico to the United States, it was used to decorate St. Peter's Basilica for the Christmas holidays. The result was so beautiful and spectacular that it gave it fame and its current name.