
Seven years after a bizarre plan to abolish time made headlines, what is life really like on this remote Arctic island?
Anthony Ham - BBC
In 2019, a small island in the Norwegian Arctic was thrust into the global spotlight after its residents seemed determined to take on an unusual initiative: abolishing time. Sommarøy, a fishing village about 56 kilometers west of Tromsø, was billed as a community aspiring to become the world’s first “timeless zone.” The idea was for residents to be free from the constraints of working hours during the 69 days of summer, when the sun never sets.
The clocks were hung from a nearby bridge, symbolizing the abandonment of conventional timekeeping, while a hotel owner delivered a petition signed by residents to a member of the Norwegian parliament. The international media enthusiastically embraced the story, portraying the village as a place trying to free itself from its daily addiction to clocks. But there was one problem: the initiative was not quite what it seemed.
The truth behind the removal of time
As the BBC notes in a travel article 7 years later, many islanders were initially taken aback by the huge publicity. The idea of a society that operated without any reference to time seemed quite impractical. How could a hotel function without specific arrival and departure times? Would a café need to stay open 24 hours a day, in case someone wanted to have lunch at four in the morning? And what would happen to the children who had to go to school?
It was eventually revealed that Innovation Norway, Norway’s state tourism promotion agency, was behind the initiative. Although some islanders had participated in the initiative, others were said to have not even been informed. When the agency’s role became known, its head was forced to publicly apologize.

The clocks soon disappeared from the bridge and the campaign was abandoned, leaving behind a strange history of tourist promotion. But beyond its promotional suitability, the idea still holds a special appeal: could it really change people's perception of time living in a place where the sun doesn't set for weeks?
The day never ends.
On Sommarøy, north of the Arctic Circle, the sun stays above the horizon from May 18 to July 26. For more than two months, the alternation of day and night disappears. In winter, the opposite happens: the sun does not rise and residents can eat lunch in complete darkness.
Duke dashur të shihte se si kjo veçori ndikon në jetën e përditshme, një gazetar i BBC udhëtoi për në ishull. Kujtimi i parë se koha ka ende rëndësi i erdhi para se të arrinte në destinacionin e tij: autobusi nga Tromsø u nis saktësisht në orën 11:30 dhe nëse e humbiste, do të duhej të priste deri të nesërmen. Udhëtimi zgjat 1 orë e 40 minuta. Autobusi kalon ura, kalon fiordet dhe vendbanimet e vogla, ndërsa trafiku gradualisht zvogëlohet sa më shumë largohet nga Tromsø.

Në fund të itinerarit, zbulohet një peizazh mbresëlënës arktik: shtëpi shumëngjyrëshe të shpërndara në ishuj, porte të vogla me ndërtesa mbi shtylla dhe vargmale që e ruajnë borën e tyre edhe në mes të verës.
Fshati ka rreth 300 banorë të përhershëm, por popullsia e tij rritet gjatë verës dhe në fundjavë, kur norvegjezët vizitojnë shtëpitë e tyre verore.
“Është e pabesueshme”
Një nga personat e parë që takoi gazetarja ishte Ewa Kaczynski, një turiste polake e cila vendosi të vizitonte ishullin për shkak të publicitetit që kishte marrë fushata e vitit 2019. "Gjithmonë kam dashur të shihja diellin e mesnatës", i tha ajo BBC-së.
Ajo e përshkroi jetën e saj të përditshme në atdheun e saj si veçanërisht të vështirë dhe pranon se u tërhoq nga ideja e kalimit të disa ditëve pa u shqetësuar vazhdimisht për kohën.
Por kur mbërriti në Sommarøy, përshtypja e saj e parë ishte disi zhgënjyese. "Ditën e parë u zhgënjeva pak, sepse, sigurisht, koha është e nevojshme që bota të funksionojë", thotë ajo.
Restorantet dhe dyqanet u mbyllën në orarin e tyre të paracaktuar, ndërsa recepsioni i hotelit nuk ishte hapur gjithë natën. Megjithatë, gradualisht, ajo ndryshoi qëndrim. Ajo e fiku telefonin celular dhe filloi të shijonte ritmin e ndryshëm të jetës.
Siç shpjegoi ajo, ndoshta vetë diskutimi për kohën ishte i mjaftueshëm për të ndryshuar perspektivën e saj, pasi në ishull koha duket se ka më pak rëndësi sesa në jetën e saj të përditshme.

Përvoja e holandezit Wouter De Wit, i cili vendosi të shfrytëzonte dritën e vazhdueshme të ditës për një aktivitet të pazakontë, ishte e ngjashme. "Është e pabesueshme", tha ai, duke përshkruar se si shkoi të notonte në mesnatë, me diellin ende lart në qiell. Pa orë, pranon ai, nuk mund të dallonte sa ishte ora. E vetmja anë negative ishte se uji ishte mjaft i ftohtë.
Çfarë thonë banorët për historinë që e bëri fshatin të famshëm?
Vendasit janë më të kujdesshëm ndaj kësaj ideje. Publiciteti i madh në vitin 2019 dhe menaxhimi i ngathët i fushatës nga “Innovation Norway” kanë lënë një kujtim të keq për shumë prej tyre.
Një punonjës hoteli, i cili kërkoi të mbetej anonim, i tha BBC-së se ideja e të jetuarit pa kohë ishte dikur më shumë një bisedë e këndshme midis banorëve sesa një plan i vërtetë. "Në verë, ne jetojmë jashtë kohës gjithsesi", thotë ai.

According to him, when there are no customers, a vendor may close his shop to go fishing. Children stay up late because they don't have school the next day and many are on vacation.
The entire community moves at a more relaxed pace, but the campaign has transformed local life into an international spectacle. At first, as the resident explained, the publicity did not do the village any good, as visitors wanted to discuss almost exclusively the abolition of time.
However, over the years, the situation has normalized. Daily life has largely returned to its previous pace, while the recognition that Somaroi has gained continues to attract tourists.
A walk at 3:30 in the morning with the sun in the sky
To better understand what it means to live in a place where there is no darkness, the BBC journalist decided to conduct a little experiment. During his stay, he noticed that the village was so quiet that he could barely tell the time from one hour to the next. There was no traffic on the streets and no usual noise that comes with residential areas.
So, with a touch of irony at the very idea of time-wastering, he set his alarm for 3:30 a.m. and went for a walk. Silently, so as not to wake the other guests, he left the hotel and wandered through the deserted streets, all the way to the coast.

Seagulls flew overhead and migratory birds moved in the shallow waters. The houses remained quiet and the streets were completely empty. No one was outside at the time, but then, as he described it, something unexpected happened.
In the absolute silence, he felt a sudden wave of euphoria. He couldn't tell if the sensation was due to the unprecedented experience of the landscape or a genuine sense that he had, at least temporarily, escaped the confines of time.