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Top Channel, 25 years of success and history, Sara Hoxha: We must give a new reason to choose us every day

2026-09-05 20:43:14Aktualitet SHKRUAR NGA REDAKSIA VOX
Top Channel, 25 years of success and history, Sara Hoxha: We must give a new
Sara Hoxha

The new season on Top Channel starts on September 7th with a comprehensive and varied programming in response to what the public is looking for today. Daily shows, shows that bring the family together, accurate and reliable news, characters that are born on screen, extraordinary human stories or debates that are discussed by everyone.

This season marks an important moment, the opening of a new chapter after Top Channel's 25-year history in the media. The Executive Director of Content and Programs at Top Channel, Sara Hoxha, in a comment on the new season shows that changes are dictated by time. And change, she emphasizes, is necessary to maintain the relationship with the public.

"We have 25 years of history and we are very proud of it. But I don't think history is enough. We can't tell the public: Choose us, because you chose us. We have to give them a new reason every day to choose us."

"That's why every change that happens, every new initiative we take, every new face that joins us, is done for the same purpose so that Top can continue to move forward and not lose what has made Top TOP," says Sara Hoxha, Executive Director of Content and Programs.

Building a new chapter at Top Channel comes not by looking back, but in a process of evolution that progresses at the pace of society.

"After 25 years, this is perhaps the biggest challenge, to dare, to change, but to always remain the first choice of Albanians. Not only do we deserve it, but we love this country, we love television, we appreciate our loyal audience," adds Sara Hoxha.

The change in Albania, the political situation, the way we are informed or entertained brings a season that gives the public what they want from the media that has been part of their lives for a quarter of a century. Top Channel follows successful cycles that end and give way to new challenges, to guarantee a future alongside Albanians, always being the first./ TCH

 


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