"We need super luxury like a desert needs water." This is what the Prime Minister of Albania, Edi Rama, said in a short statement for the "Financial Times", regarding Jared Kushner's plans in Albania.
Rama clarifies that the initial approach to the million-dollar project of the son-in-law of the former American president, Donald Trump, for the transformation of Sazan Island was made by Kushner himself.
This is different from the investment plans in Serbia, which seem to have had a "negotiator", the former Special Envoy of the United States of America for the Kosovo-Serbia dialogue, Richard Grenell.
"Kushner and Grenell made the offer in Albania before returning to invest in Serbia. The only difference is that in Albania it was Kushner, not Grenell, who made the initial approach".
"In Serbia, of course, Grenell was the presenter, but not here", says Rama.
In March, the number one of the Government pointed out that Kushner has made an official request for the island of Sazan, for him to invest there for the establishment of a luxury tourist resort.
However, Rama also said that Kushner and his company did not make an official request to Zvrnec.
The very fact that the investment can happen in the meantime, according to Rama, will bring extraordinary profits for Albania, since in the idea of setting up a luxury tourist area, a tourist there is expected to spend an amount as much as 100 ordinary tourists in the country, thus became an area of high tourism for the first time in Albania.
Why is Kushner seeking Sazan's investment?
Jared Kushner, the son-in-law of former US President Donald Trump and a prominent figure in US politics, has set his sights on the Balkans with plans for three transformative property developments in Albania and Serbia.
Kushner's foray into the region comes as his Miami-based private equity firm, Affinity Partners, engages in advanced investment discussions to exceed $1 billion, hoping to reshape the tourism and real estate landscape in Southeast Europe.
Among the ambitious projects is the transformation of Albania's Sazan Island, once a military stronghold, into a luxury Aman-branded eco-resort community.
"The ability to develop 3 miles of beautiful coastline and a 1,400-acre island in the middle of the heart of the Mediterranean is unique," Kushner initially told The New York Post.
“The water is crystal blue like the Maldives. It is beautiful. The beaches are incredible and it's just one of these special places.”
Kushner is drawn to Albania's burgeoning tourism sector, buoyed by its rapid growth and international acclaim.
Notably, Albania's Ksamil ranks among the top global destinations on Airbnb, reflecting the country's emergence from its communist past to become a hot spot for travelers seeking unspoiled beauty and historical intrigue.
Once called the "North Korea of Europe", Albania has undergone an evolution and now boasts macroeconomic stability, a growing tourism industry and a growing attraction for international investors.
Data from the UNWTO (United Nations World Tourism Organization) underlines Albania's ascension as the fastest growing tourist destination in Europe, positioning it alongside global heavyweights such as Qatar and Saudi Arabia.