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Apple becomes the first company to exceed 1 trillion dollars

2024-06-13 07:36:23Aktualitet SHKRUAR NGA REDAKSIA VOX

Apple becomes the first company to exceed 1 trillion dollars

Apple has become the first company in the world to cross the $1 trillion mark in brand value, up 15% from last year, while the value of chipmaker Nvidia has nearly tripled, according to a global ranking. compiled by Kantar's BrandZ.

The iPhone maker ranks first as the world's most valuable brand for the third consecutive year in 2024, followed by Alphabet's Google at $753 billion and Microsoft at $713 billion, according to Kantar.

Earlier this week, Apple introduced new artificial intelligence features that are expected to boost demand for the iPhone and reverse declining sales of its best-selling product as consumer spending shrinks and tech rivals recover. .

"Apple has consistently delivered products, services and messages that have resonated with consumers, creating a strong brand following," Counterpoint analyst Varun Mishra said.

With a market capitalization of $3.18 trillion, Apple is ahead of AI chip maker Nvidia, with $2.97 trillion.

Riding the wave of enthusiasm for Artificial Intelligence and the boom in chip demand, Nvidia has entered Kantar's ranking of the world's most valuable brands for the first time.

"Nvidia, which is led by the godfather of AI, Jensen Huang, and the creator of this AI revolution, is now a well-known brand, as its GPU chips are already the new gold and the new oil of the technological world," he said. Dan Ives, Wedbush Securities analyst.

The value of the brand has increased by more than $200 billion compared to a year ago, making Nvidia the sixth most valuable brand in the world, according to Kantar.

Oracle, which offers cloud services powered by Artificial Intelligence, also entered Kantar's ranking of the ten most valuable brands in the world, ranking ninth. Brand value increased by 58% to $145 billion.

Kantar stated that the research included over 4.3 million consumer interviews in 532 categories and 21,000 different brands in 54 markets.


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