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Revolution in the fashion industry: Prada buys Versace to unite two of the most famous names in Italian fashion

2025-04-10 18:48:19Lifestyle SHKRUAR NGA REDAKSIA VOX
Revolution in the fashion industry: Prada buys Versace to unite two of the most
Versace

Italian fashion company Prada has announced the acquisition of the famous brand Versace from Capri Holdings for $1.375 billion, a deal that also includes Versace's debts, Reuters reports.

This is a big step to unite two of the most famous names in Italian fashion, in an industry where the main dominance belongs to French conglomerates.

While Prada has managed to maintain a stable market position despite the decline in global demand for luxury goods, Versace has operated at a loss in recent years.

However, with this acquisition, Prada aims to revitalize it.

The deal comes shortly after the announcement of Donatella Versace's departure from her position as creative director, marking the end of an era for the brand that was founded by Gianni Versace.

Patrizio Bertelli, chairman of the board of Prada and husband of designer Miuccia Prada, emphasized that they will preserve and develop Versace's aesthetic legacy by offering strong support thanks to experience and continuous investment.

The price paid by Prada is significantly lower than the amount Capri Holdings spent to acquire Versace in 2018, around $2.15 billion including all debt.

Andrea Guerra, CEO of Prada, stated that Versace has great potential, but requires a careful approach and time to develop.


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